Author Archive

What Makes a Good Exhibit Design? Ideas & Examples

Trade show displays at an event

Maintaining an edge over your competition is a matter of building a better product, offering superior customer service, and conducting an effective marketing strategy.  In the confined and unique world of trade shows, the effective marketing part comes first. None of the rest matters if you can’t bring people into your booth. Because trade shows […]

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How to Find the Right Trade Show Display Company

Trade show with multiple display stands

So you’re on a quest to find someone who can help you design and build your new trade show exhibit. You’re doing this because you understand that the key to being successful at trade shows largely depends on the effectiveness of your display. In addition to the general challenge of designing and creating a booth, […]

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Trade Show Marketing: How to Attract & Engage Your Audience

Exhibition expo show

If you’re reading this, you probably already know that trade shows are one of the most effective forms of marketing you can do. They’re a great way to get up close and personal with potential customers, generate leads and sales, and build brand recognition.  Like all forms of marketing, success depends on being noticed and […]

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The 5 Biggest Trade Show Booth Mistakes to Avoid

Trade show exhibition

Trade shows expose you to a wider audience, help you gain brand visibility and awareness, and allow you to expand your network. While trade shows can be wonderful opportunities, they can also be total failures if you don’t take the right approach.  The key to a successful trade show is to create an effective trade […]

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The Hidden Costs of Trade Show Exhibits

People at a trade show exhibition

Trade shows are among the best ways for businesses to find new clients, build brand awareness, sell more products and services, and network with potential partners and industry players. But, there’s a bit of a challenging (and sometimes expensive) learning curve for first-time exhibitors. One of the biggest factors that first-time exhibitors fail to consider […]

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How to Design a Trade Show Banner

Red Business Roll Up Banner. Abstract Roll up background for Presentation. Vertical roll up, x-stand, exhibition display, Retractable banner stand or flag design layout for conference, forum.

You probably already know how valuable having a presence at trade shows and conventions can be for your business; it gets your brand, products, and services on the radar of your target audience. But, the key to getting noticed lies in the design of your convention, or trade show, banner. Why You Need to Care […]

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Create an Effective Exhibit Design

Trade Show Convention with Multiple Booths

If you haven’t been attending trade shows—you’re missing out on many advantages. First, trade shows are a great way to meet thousands of potential customers. They’re also excellent opportunities to network with possible partners and meet industry movers and shakers. Lastly, trade shows give you the chance to size up your competition, and potentially get […]

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Returning to Exhibiting-Post COVID

It’s that time of year where we are typically bustling and busy wrapping up the last of the major trade shows of the year for our clients… but we all know this year is has shaped up to be ALOT different. We’ve missed our normal over the past 7 months – designing, building and managing […]

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A quick demo on our masks – COVID 19 products by GraphiColor Exhibits

COVID-19 has changed us all! Normally we’d be winding down the spring trade show season and gearing up for fall shows (fingers crossed this will still happen). We’ve switched gears, as most of the world has, and we are focusing on whats in demand right now. GraphiColor Exhibits is producing custom face masks as we […]

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Celebrate and say thank you with custom yard signs

Graduation Lawn SIgn

Celebrating the milestones of your students looks a little different this year. Show pride in your student with a yard sign! Whether you have a Kindergarten, Elementary, Junior High, High School or College graduate – we can help you share in your joy with a customized yard sign. Printed and delivered to your door for […]

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We’re proud to offer free exhibit design and consultation services to our clients. Our team of talented professionals can assist you with planning and executing the perfect trade show booth and display.

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