Regardless of the industry, small businesses will always face challenges when competing with big names in the business. There are many strategies small businesses can execute to raise brand awareness, one of them being attending trade shows. However, with high costs and logistical hurdles associated with booth setups, many small businesses opt out of trade […]
Trade shows are an excellent platform for businesses, as they help them connect directly with potential customers and generate valuable leads. However, effective lead generation requires strategic planning and execution. This step-by-step guide will walk you through how to maximize your lead generation efforts at your next show. Step 1: Know Your Audience First, you […]
There are various benefits to becoming a trade show exhibitor, including improving lead generation, enhancing brand awareness, and increasing sales. However, if you’re new to the game, it can definitely be scary. In this article, we’ll teach you the fundamentals of exhibiting, how to become a master trade show exhibitor, and help you avoid common […]
While it’s true that trade shows help businesses build brand awareness and establish relationships with professionals and potential customers, it’s equally important to acknowledge that they’re not all the same. There are three primary groups of trade shows: industry-only trade shows, consumer-only trade shows, and industry/consumer hybrid trade shows. Each type of trade show can […]
Attending trade shows is one of the best ways to make in-person connections with other professionals in your field and potential customers. However, if you’ve never participated in a trade show, you must create a strategy before exhibiting. Like any other marketing technique, you must fully understand and define your expectations for the trade show. […]
Trade shows have been an effective method of B2B marketing for decades, even though 2020 and 2021 saw a decline in attendance due to COVID-19. In this digital age, having the right trade show marketing strategy can help you reach a wider audience, build brand awareness, and increase lead generation. To create an effective strategy, […]
2020 and 2021 were terrible years for trade shows due to the COVID-19 pandemic. However, trade shows have been making their comeback since 2022 and are expected to come back into full swing by the end of this year and early 2024. Although you may be excited to jump back into the trade show game, […]
One of the biggest challenges of designing a trade show booth is knowing how much space you’ll have and how much will be usable. You always want to maximize your space without you, your team, and potential leads feeling crowded. When designing your trade show booth this year, you’ll want to keep these four tips […]
After a difficult couple of years, trade shows are making a big comeback. In fact, the Center for Exhibition Industry Research predicted in its 2021 report that trade shows would make a significant comeback in 2023. As fear of COVID-19 begins to lessen, more people are comfortable attending in-person events. Although the pandemic left behind […]
The trade show industry was hit hard by the two-year COVID-19 pandemic, but in 2022, they slowly made a comeback. Next year, barring any new surprises, the trade show industry should be fully back on track, and exhibits will become more important than ever for businesses. Trade shows are one of the only ways you […]