Renting vs. Purchasing your Display, What’s Right for You?
Making the decision to move from rental exhibits to custom exhibits can seem intimidating. Exhibitors may be concerned at the initial cost. However, there are some key factors that you can take into consideration as you make this decision. Weighing the cost versus benefit is an important aspect of determining the next steps in your plan for trade show success.
The first item that you should consider is the type of shows that you’re participating in. Many small businesses start with smaller shows, and those might lend themselves to renting a display. As your show budget grows, you may start participating in some bigger shows that are drawing bigger lead opportunities and of course, competitors. If that’s the case, then you’re going to need to make sure you have a way to stand out from the crowd. A customized exhibit is definitely going to set you apart from the competition, and be more impressive to potential clients.
The next thing you should consider is the number of shows per year that you’re participating in. A general rule of thumb is that if you’ve rented an exhibit three times, you’ve probably paid for it. This means that purchasing might be more cost-effective than renting. A cost analysis can help you determine if you’re getting your money’s worth from a rental. If you’re renting a lot of accessory pieces, it may be cheaper for you to order a customized exhibit, even if you are only showing a few times a year. Our post here shows you how you can use your exhibit in different ways when you’re not at a show, to help increase your return on investment.
If you are concerned about the initial cost, remember that this is an investment that is going to last years. You won’t need to purchase an entirely new exhibit every year. Our post here shows you how to breakdown the total booth cost to determine your cost per show. Compare that with what you’re paying for a rental and you’ll have hard numbers that will help you make your decision.
Rentals can be a great, cost effective way to begin exhibiting at trade shows, or to add to your existing display when you first move up to a larger booth space. At GraphiColor, we can rent accessories and even entire booths designed to make an impact for you. However, as your business grows, it’s important to plan ahead for a custom designed booth that will make you stand out from the crowd!