Free Design & Consultation
We’re proud to offer free exhibit design and consultation services to our clients. Our team of talented professionals can assist you with planning and executing the perfect trade show booth and display.
Making the decision to move from rental exhibits to custom exhibits can seem intimidating. Exhibitors may be concerned at the initial cost. However, there are some key factors that you can take into consideration as you make this decision. Weighing the cost versus benefit is an important aspect of determining the next steps in your plan for trade show success.
The first item that you should consider is the type of shows that you’re participating in. Many small businesses start with smaller shows, and those might lend themselves to renting a display. As your show budget grows, you may start participating in some bigger shows that are drawing bigger lead opportunities and of course, competitors. If that’s the case, then you’re going to need to make sure you have a way to stand out from the crowd. A customized exhibit is definitely going to set you apart from the competition, and be more impressive to potential clients.
The next thing you should consider is the number of shows per year that you’re participating in. A general rule of thumb is that if you’ve rented an exhibit three times, you’ve probably paid for it. This means that purchasing might be more cost-effective than renting. A cost analysis can help you determine if you’re getting your money’s worth from a rental. If you’re renting a lot of accessory pieces, it may be cheaper for you to order a customized exhibit, even if you are only showing a few times a year. There are many ways to use your trade show display during the off season and methods that you can use your exhibit in different ways when you’re not at a show, to help increase your return on investment.