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6 Trade Show Booth Design Tips to Wow Your Attendees

Did you know that the average trade show attendee takes three seconds to evaluate whether or not they’re interested in visiting your booth? That doesn’t leave much room for error. Check out these trade show booth design best practices to make sure your exhibit draws–and keeps–trade show guests. Trade Show Booth Design Tips That Will Make […]

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6 Steps Not to Overlook in Your Trade Show Planning

Planning a booth for a trade show is an exciting experience and opportunity for your business, but it can also be overwhelming with so much to plan and do. What is the number one thing to keep in mind? Start your trade show planning early! Many trade show experts recommend starting your preparation a year […]

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Detroiters – We Like to Drive Our Cars

“One thing about Detroiters – we like to drive our cars”. I heard that in a client meeting, and it stuck with me. He wasn’t referring to the reason we lack mass transit in our area. He was talking about driving a car for the sheer joy of it. I have to agree. That’s not […]

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Exhibitor Show Trends for 2017

I recently attended ExhibitorLive 2017, the trade show for those of us who either buy exhibits or provide those exhibits, along with suppliers of everything from flooring to electronic wizardry. Some take-a-ways from this year’s show: I saw a lot more AV companies showing 4G monitors, monitor walls, and LED walls than ever before, and […]

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Get The Most Out of Exhibiting

Now that you have chosen the right show to exhibit and highlight your business, there are a few things you will want consider. The following is intended as a guideline or checklist for exhibition organizers. This is a starting point, so you may want to also add a few things you’ve learned along the way. […]

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GCX – #GIVINGTUESDAY

The holiday season has officially arrived (whether we are ready for it or not), and the team at GraphiColor is particularly excited about today: Tuesday December 1, 2015 #GIVINGTUESDAY Now in its fourth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Observed on the Tuesday following […]

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GCX Meets Inspiring Detroit Business Owner

  On September 29th, GraphiColor Exhibits had the opportunity to exhibit at the 2015 Great Lakes Women’s Business Conference that was held at the Suburban Collection Showcase in Novi, MI. The event was immeasurable in value, proven by the inspirational women business owners that we were fortunate to connect with. One of these inspiring women was […]

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OESA Marketing Summit to present “Maximizing Your Trade Show Investment and Show Floor Experience”

Oct 15, 2015 | Livonia, MI Subscribe Share Anita Mitzel, President, GraphiColor Exhibits, will be one of the presenters. She is teaming up with Jay Burkette, Vice President ExpoDisplays and past president of the Exhibit Producers and Designers Association. Together they will share best practices to achieve exhibiting success on the trade show floor and […]

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Stress – “The Brain Drain”

A few weeks ago, we published an article titled, “Have you read your Exhibitor Services Manual?” where we talked about how the manual is so important to read and go over because it contains crucial information to assist you in your planning for your event. The following week, we went all the way to the […]

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