Getting Ready for Summer Trade Shows with Graphicolor Exhibits

As the warmth of summer approaches, so does one of the busiest seasons for trade shows and exhibitions. It’s the time when businesses from various industries converge to showcase their latest innovations, network with potential clients, and make lasting impressions. At Graphicolor Exhibits, located in Livonia, Michigan, we understand the significance of being fully prepared […]

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10 Must-Have Trade Show Display Ideas to Make a Lasting Impact

  Looking to make a lasting impact at your next trade show? You’ve come to the right place. In this article, we will explore 10 must-have trade show display ideas that will leave a lasting impression on attendees and make your brand stand out from the competition. Whether you’re a seasoned exhibitor or new to […]

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Exhibition standing for mockup

The Benefits of Trade Show Display Rentals for Small Businesses

Regardless of the industry, small businesses will always face challenges when competing with big names in the business. There are many strategies small businesses can execute to raise brand awareness, one of them being attending trade shows. However, with high costs and logistical hurdles associated with booth setups, many small businesses opt out of trade […]

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A Step-by-Step Guide to Generating More Quality Leads at Trade Shows

Trade shows are an excellent platform for businesses, as they help them connect directly with potential customers and generate valuable leads. However, effective lead generation requires strategic planning and execution. This step-by-step guide will walk you through how to maximize your lead generation efforts at your next show. Step 1: Know Your Audience First, you […]

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Trade show event

How to Find the Right Trade Show for Your Business

While it’s true that trade shows help businesses build brand awareness and establish relationships with professionals and potential customers, it’s equally important to acknowledge that they’re not all the same. There are three primary groups of trade shows: industry-only trade shows, consumer-only trade shows, and industry/consumer hybrid trade shows. Each type of trade show can […]

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Illustration of engaged attendees at a trade show booth

How to Build Brand Awareness at Trade Shows

Attending trade shows is one of the best ways to make in-person connections with other professionals in your field and potential customers. However, if you’ve never participated in a trade show, you must create a strategy before exhibiting.  Like any other marketing technique, you must fully understand and define your expectations for the trade show. […]

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Trade Show Exhibition Set

How To Improve Your Trade Show Marketing Strategy

Trade shows have been an effective method of B2B marketing for decades, even though 2020 and 2021 saw a decline in attendance due to COVID-19. In this digital age, having the right trade show marketing strategy can help you reach a wider audience, build brand awareness, and increase lead generation.  To create an effective strategy, […]

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People standing at trade show expo graphic

3 Trade Show Trends to Look Out for in 2023

2020 and 2021 were terrible years for trade shows due to the COVID-19 pandemic. However, trade shows have been making their comeback since 2022 and are expected to come back into full swing by the end of this year and early 2024.  Although you may be excited to jump back into the trade show game, […]

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Free Design & Consultation

We’re proud to offer free exhibit design and consultation services to our clients. Our team of talented professionals can assist you with planning and executing the perfect trade show booth and display.

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