Trade Show Tips

Getting Ready for Summer Trade Shows with Graphicolor Exhibits

As the warmth of summer approaches, so does one of the busiest seasons for trade shows and exhibitions. It’s the time when businesses from various industries converge to showcase their latest innovations, network with potential clients, and make lasting impressions. At Graphicolor Exhibits, located in Livonia, Michigan, we understand the significance of being fully prepared […]

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10 Must-Have Trade Show Display Ideas to Make a Lasting Impact

  Looking to make a lasting impact at your next trade show? You’ve come to the right place. In this article, we will explore 10 must-have trade show display ideas that will leave a lasting impression on attendees and make your brand stand out from the competition. Whether you’re a seasoned exhibitor or new to […]

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The Benefits of Trade Show Display Rentals for Small Businesses

Exhibition standing for mockup

Regardless of the industry, small businesses will always face challenges when competing with big names in the business. There are many strategies small businesses can execute to raise brand awareness, one of them being attending trade shows. However, with high costs and logistical hurdles associated with booth setups, many small businesses opt out of trade […]

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A Step-by-Step Guide to Generating More Quality Leads at Trade Shows

Groups of people joining in discussions, business meetings

Trade shows are an excellent platform for businesses, as they help them connect directly with potential customers and generate valuable leads. However, effective lead generation requires strategic planning and execution. This step-by-step guide will walk you through how to maximize your lead generation efforts at your next show. Step 1: Know Your Audience First, you […]

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How to Build Brand Awareness at Trade Shows

Illustration of engaged attendees at a trade show booth

Attending trade shows is one of the best ways to make in-person connections with other professionals in your field and potential customers. However, if you’ve never participated in a trade show, you must create a strategy before exhibiting.  Like any other marketing technique, you must fully understand and define your expectations for the trade show. […]

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How To Improve Your Trade Show Marketing Strategy

Trade Show Exhibition Set

Trade shows have been an effective method of B2B marketing for decades, even though 2020 and 2021 saw a decline in attendance due to COVID-19. In this digital age, having the right trade show marketing strategy can help you reach a wider audience, build brand awareness, and increase lead generation.  To create an effective strategy, […]

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Effectively Use Space in Your Trade Show Booth

Blank trade show exhibit maximizing space

One of the biggest challenges of designing a trade show booth is knowing how much space you’ll have and how much will be usable. You always want to maximize your space without you, your team, and potential leads feeling crowded. When designing your trade show booth this year, you’ll want to keep these four tips […]

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Are Trade Show Exhibits Worth It?

Graphic of visitors at a trade show

After a difficult couple of years, trade shows are making a big comeback. In fact, the Center for Exhibition Industry Research predicted in its 2021 report that trade shows would make a significant comeback in 2023. As fear of COVID-19 begins to lessen, more people are comfortable attending in-person events. Although the pandemic left behind […]

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We’re proud to offer free exhibit design and consultation services to our clients. Our team of talented professionals can assist you with planning and executing the perfect trade show booth and display.

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