Trade show exhibits are designed to showcase your company’s products and services. It is an effective way to both promote new offerings to customers and raise brand awareness. When designing trade show booths, there are a lot of factors to consider, including costs, new technology, the design itself, and whether or not a rental is […]
No matter where you may be on your trade show journey, sooner or later you’re going to have to make a crucial decision: should you buy your trade show exhibit booths or rent them? Making that decision will require you to consider many different factors beyond just cost. It involves envisioning where your business will […]
Trade show season has just started. If you’re new to trade shows, or trying to reinvent your image after a hiatus, now is the time to seriously think about your trade show displays. The effectiveness of your exhibit is the key to success. No matter what type of show you attend this year, you’re bound […]
After two years of solitary confinement, trade shows are coming back strong. People are craving a personal and authentic experience, including your prospects and customers, and trade shows are one of the best ways to connect with them. Because of this, it’s essential that you include trade shows as part of your brand promotion strategy. […]
It’s been a long two years, but things are finally starting to get back to normal. Trade shows are coming back strong, which means that now is the time to get your exhibit design elements together and ready to go. It’s no secret that imagination and creativity will get you far, but planning an effective […]
The COVID pandemic may be finally showing signs of ending…or maybe not. Although no one can be sure of what might be lurking in the future, there are three things that are certain: one, the public has come to expect health precautions to be in place; two, people are resuming their normal lives; and three, […]
It’s been proven time and again that exhibiting your wares at a trade show is one of the most effective ways to grow your business and your brand. But, your competitors know this too, so you’ll have a lot of rivals at any show. The secret to gaining an edge lies in your trade show […]
It’s that time of year where we are typically bustling and busy wrapping up the last of the major trade shows of the year for our clients… but we all know this year is has shaped up to be ALOT different. We’ve missed our normal over the past 7 months – designing, building and managing […]
COVID-19 has changed us all! Normally we’d be winding down the spring trade show season and gearing up for fall shows (fingers crossed this will still happen). We’ve switched gears, as most of the world has, and we are focusing on whats in demand right now. GraphiColor Exhibits is producing custom face masks as we […]
With the current COVID 19 epidemic rapidly bringing our typical trade show world to a stop, we are hoping to get the word out to local Michigan government agencies and Metro Detroit medical facilities that are seeking temporary structures to manage the influx of patients seeking medical attention. We have been building temporary structures for […]