Are you considering exhibiting at a trade show? When you consider all that goes into trade show planning–space rental, exhibit design and purchase, graphics and promotional materials–justifying the expenses may feel like a daunting task. However, we have a few tips for how you can get the best trade show ROI, while putting both your […]
Did you know that the average trade show attendee takes three seconds to evaluate whether or not they’re interested in visiting your booth? That doesn’t leave much room for error. Check out these trade show booth design best practices to make sure your exhibit draws–and keeps–trade show guests. Trade Show Booth Design Tips That Will Make […]
Planning a booth for a trade show is an exciting experience and opportunity for your business, but it can also be overwhelming with so much to plan and do. What is the number one thing to keep in mind? Start your trade show planning early! Many trade show experts recommend starting your preparation a year […]
Now that you have chosen the right show to exhibit and highlight your business, there are a few things you will want consider. The following is intended as a guideline or checklist for exhibition organizers. This is a starting point, so you may want to also add a few things you’ve learned along the way. […]
To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]
We talk a lot about your goals for the trade show, using terms like lead generation and ROI and engagement. Sometimes, you have goals set but aren’t quite sure how to get there. Today, we’re going to talk about that. Previously, Anita has discussed return on objectives over return on investment. Setting solid trade show […]
Think about the last cause that you donated money to. I don’t mean the same charity that you faithfully donate $100 a year to, or the Girl Scout cookie binge that you went on when you saw the girls hanging out by the grocery store. I mean a cause that really captured your heart and […]
For this blog post we turn the pen over to our fearless leader, Anita Mitzel. Welcome, Anita! Take it away: Now that January is almost behind us, it is a good time to reflect on the highlights of last year, 2014. First, GraphiColor celebrated the milestone of being in business for 30 years. It is […]
Recently, GraphiColor President Anita Mitzel spoke at an Automation Alley training session. She spoke about a variety of trade show training topics, and we’ll be covering some of those in future blog posts, but today we’re going to discuss listening versus talking on the show floor. When was the last time you walked through a […]
The show was a huge success, and your custom trade show display (created by none other thanGraphiColor Exhibits) was a smashing hit, generating tons of booth traffic! Now you have a bunch of new, qualified leads. That’s terrific, but what’s next? What if they’re still shopping, and not quite ready to shift to purchasing? You could give […]