It’s that time of year where we are typically bustling and busy wrapping up the last of the major trade shows of the year for our clients… but we all know this year is has shaped up to be ALOT different. We’ve missed our normal over the past 7 months – designing, building and managing […]
COVID-19 has changed us all! Normally we’d be winding down the spring trade show season and gearing up for fall shows (fingers crossed this will still happen). We’ve switched gears, as most of the world has, and we are focusing on whats in demand right now. GraphiColor Exhibits is producing custom face masks as we […]
With the current COVID 19 epidemic rapidly bringing our typical trade show world to a stop, we are hoping to get the word out to local Michigan government agencies and Metro Detroit medical facilities that are seeking temporary structures to manage the influx of patients seeking medical attention. We have been building temporary structures for […]
Several exhibit halls in Metro Detroit have recently gone through massive expansions or renovations, driving event planners to select Detroit for their next conference. TCF Center, formerly known as COBO Hall, was chosen to host The Sustainable Brands conference in 2019, largely due to the nearly 280 million dollar renovations that the facility had completed. […]
Are you considering exhibiting at a trade show? When you consider all that goes into trade show planning–space rental, exhibit design and purchase, graphics and promotional materials–justifying the expenses may feel like a daunting task. However, we have a few tips for how you can get the best trade show ROI, while putting both your […]
Did you know that the average trade show attendee takes three seconds to evaluate whether or not they’re interested in visiting your tradeshow booths? That doesn’t leave much room for error. Check out these trade show booth design best practices to make sure your exhibit draws–and keeps–trade show guests. Trade Show Booth Design Tips That Will […]
Planning a booth for a trade show is an exciting experience and opportunity for your business, but it can also be overwhelming with so much to plan and do. What is the number one thing to keep in mind? Start your trade show planning early! Many trade show experts recommend starting your preparation a year […]
Now that you have chosen the right show to exhibit and highlight your business, there are a few things you will want consider. The following is intended as a guideline or checklist for exhibition organizers. This is a starting point, so you may want to also add a few things you’ve learned along the way. […]
To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]
We talk a lot about your goals for the trade show, using terms like lead generation and ROI and engagement. Sometimes, you have goals set but aren’t quite sure how to get there. Today, we’re going to talk about that. Previously, Anita has discussed return on objectives over return on investment. Setting solid trade show […]