The Benefits of Trade Show Display Rentals for Small Businesses

Exhibition standing for mockup

Regardless of the industry, small businesses will always face challenges when competing with big names in the business. There are many strategies small businesses can execute to raise brand awareness, one of them being attending trade shows.

However, with high costs and logistical hurdles associated with booth setups, many small businesses opt out of trade shows. If you’re in a similar situation, know it’s still possible to attend trade shows. 

In this article, we’ll discuss some of the primary benefits of trade show display rentals, starting first with its cost savings. 


Building a custom trade show booth is a hefty investment, particularly for small businesses operating on a tight budget. Purchasing a custom display isn’t the best financial investment if you don’t plan on attending many trade shows. If you’re testing the waters (concerning trade shows), a rental is the right way to go. 

Trade show display rentals can still be customized based on your budget and branding; you just don’t always have control over the specific elements within the display. With a rental, you’ll still be able to create a strong presence at a trade show without the significant upfront costs.


Another significant advantage of trade show display rentals is their flexibility. Rental displays can be easily changed from one trade show to another, allowing you to tailor your booth for different audiences, locations, or themes. 

Ease of Logistics

When you rent a display from a company, they’ll take care of the details, including setup, breakdown, transportation, and storage. This takes a significant burden off your team, allowing you to focus on what you do best—engaging with potential customers and showcasing your offerings.

Quality & Professionalism

Despite being a more affordable option, trade show display rentals do not compromise on quality. Rental companies specialize in providing high-quality, professional-looking rental displays that can rival the impact of custom-purchased booths. These displays can incorporate custom trade show banners, banner stands, and even interactive elements designed to grab attention and make a lasting impression. 

Transform Your Trade Show Presence With GraphiColor

Trade show display rentals are dynamic and strategic solutions for small businesses seeking to maximize their impact at trade shows. If you have questions about rentals or want to customize a rental display, turn to GraphiColor.  

Founded in 1984, we’re an award-winning graphic design company specializing in trade show displays. We design and build custom booths and offer a wide range of rentals you can choose from. We also provide trade show management services if you need help with logistical assistance. 

Contact us today to learn more about our capabilities or to schedule a consultation. 

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