Why You Should Work With a Professional Trade Show Exhibit Design Company

Professionally designed 5-Hour Energy tradeshow display

Trade show exhibits are designed to showcase your company’s products and services. It is an effective way to both promote new offerings to customers and raise brand awareness. When designing trade show booths, there are a lot of factors to consider, including costs, new technology, the design itself, and whether or not a rental is the best way to go.

Whether you’re new to the trade show game or have been attending shows for years, you could benefit from working with a professional trade show exhibit design company. Here’s why:


Trade show design teams are experienced at creating eye-catching creations that a) accurately convey your brand message, and b)speak to your target audience. Professional designers can also help you understand the many factors that exhibitors often forget about, including:

  • Customer-Focused Design: A design shouldn’t just incorporate your branding; it should also be designed with your audience in mind. If you’re not sure how to achieve that, a professional designer can help you.
  • Construction: You won’t have to worry about putting your exhibit together when you have a team that handles everything for you from start to finish.
  • Technology: When you have a team put everything together for you, you’ll be able to incorporate new technology and software into your design.
  • Time: Will you really have the time and the manpower to put your exhibit together? Working with a company can help you save time and prevent unneeded stress before your big day.
  • Costs: Many first-time exhibitors aren’t aware of some of the costs that come with trade show marketing, including drayage fees. When you work with a professional, they will help you set realistic expectations and budget accordingly. Additionally, professionals can help you understand if a trade show rental is the most cost-effective solution for your needs.

Ultimately, one of the best advantages of working with a professional trade show exhibit design company is that you can actually see your vision come to life in real-time.


Putting together the right trade show exhibit takes time and patience. If you don’t have the bandwidth to put together an exhibit on time, you need to work with an exhibit design company. From planning to construction to setup and cleanup, you’ll have someone by your side handling the logistics of the exhibit. This, in the end, gives you more time to focus on what’s more important—running your business.

GraphiColor is a Trusted Trade Show Exhibit Design Company

If you’re searching for trade show rentals, or need a team who can help you bring your ideas to life, you need GraphiColor. We’re an experienced trade show exhibit design company serving clients across Michigan. Our all-encompassing solutions include everything from portable displays to signage, stands, kiosks, literature stands, and more. The best part? We make sure every element speaks to your brand.

Are you ready to create a jaw-dropping trade show display? We’ll make it happen! For more information on our services and to schedule a free 15-minute consultation, contact our team today.

Tags: , , ,

Related posts


Free Design & Consultation

We’re proud to offer free exhibit design and consultation services to our clients. Our team of talented professionals can assist you with planning and executing the perfect trade show booth and display.

Phone Free Consultation Contact