Did you know that the average trade show attendee takes three seconds to evaluate whether or not they’re interested in visiting your booth? That doesn’t leave much room for error. Check out these trade show booth design best practices to make sure your exhibit draws–and keeps–trade show guests. Trade Show Booth Design Tips That Will Make […]
Planning a booth for a trade show is an exciting experience and opportunity for your business, but it can also be overwhelming with so much to plan and do. What is the number one thing to keep in mind? Start your trade show planning early! Many trade show experts recommend starting your preparation a year […]
We may have mentioned this in the past, but it cannot be stressed enough how much… We <3 Michigan GraphiColor opened its doors over 30 years ago and proudly remains in southeastern Michigan today! We can’t sing enough praises of ‘America’s High Five,’ and we love when we find articles written that spotlight on […]
To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]
Last week we talked about the fantastic energy that a young new hire can bring to your exhibiting program, and how to harness and train that energy to bring about the best results for your company. As an established company, it may have been awhile since you’ve brought new hires onto the trade show floor, […]
Technology in your booth space is an important component for successful exhibiting in that it can drive engagement and create a memorable booth experience. Earlier this year GES released their 2014 Trend Tracker which provides a checklist of 50 of the top trade show industry trends. While the full report covers different aspects of the […]
While the main objective of exhibiting at a trade show may be to generate qualified leads and boost sales, have you ever considered that a trade show is a prime place to check out your competition? Busy trade shows are bustling with attendees, demonstrations, product giveaways and more! It’s likely your competitors are in the […]
You’ve always been ready to start exhibiting at trade shows, you just didn’t know it. Trade shows provide a unique opportunity for businesses. Thanks to MarketingProfs and Act-On, in a survey of more than 19,000 North American marketers one of the top two marketing activities contributing to the sales pipeline is Tradeshows and Events at […]
C.S. Lewis once said, “Failures are the finger posts on the road to achievement.” And while that’s true, we’re hoping we can save you a few hurdles so you’re off and running towards trade show success. There are no magic shortcuts to successful exhibiting; it’s a journey you have to dedicate yourself to. And while […]
You’re probably thinking, “3 things? Are you kidding me – there are literally a million things that need to be done before every trade show in order to be successful!” We know, and we agree with you, but here – we’ve identified three pretty key things, not to mention overlooked things, so you can keep […]