Are you considering exhibiting at a trade show? When you consider all that goes into trade show planning–space rental, exhibit design and purchase, graphics and promotional materials–justifying the expenses may feel like a daunting task. However, we have a few tips for how you can get the best trade show ROI, while putting both your […]
Using social media before, during and after your trade show presents you with a unique opportunity to have targeted and specific conversations, real-time, with prospects and clients. Social media can have a big impact on your ROI. We definitely believe in using social media as part of your trade show marketing plan, and here’s a […]
You can successfully drive attendance to your trade show booth — and reap the rewards of your efforts with new customers and a spike in sales. How? By avoiding the single biggest mistake that most businesses make before appearing at a trade show: they fail to prepare initiatives that must occur before, during and after […]