After two years of solitary confinement, trade shows are coming back strong. People are craving a personal and authentic experience, including your prospects and customers, and trade shows are one of the best ways to connect with them. Because of this, it’s essential that you include trade shows as part of your brand promotion strategy. […]
It’s been a long two years, but things are finally starting to get back to normal. Trade shows are coming back strong, which means that now is the time to get your exhibit design elements together and ready to go. It’s no secret that imagination and creativity will get you far, but planning an effective […]
It’s been proven time and again that exhibiting your wares at a trade show is one of the most effective ways to grow your business and your brand. But, your competitors know this too, so you’ll have a lot of rivals at any show. The secret to gaining an edge lies in your trade show […]
Are you considering exhibiting at a trade show? When you consider all that goes into trade show planning–space rental, exhibit design and purchase, graphics and promotional materials–justifying the expenses may feel like a daunting task. However, we have a few tips for how you can get the best trade show ROI, while putting both your […]
A few weeks ago, we published an article titled, “Have you read your Exhibitor Services Manual?” where we talked about how the manual is so important to read and go over because it contains crucial information to assist you in your planning for your event. The following week, we went all the way to the […]
…can be a process so frustrating that you want to pull your hair out! Whether you are less than thrilled with your current supplier, or you are looking to expand your marketing efforts by attending your first trade show, searching for the right exhibiting partner is not an easy task. Long before you begin the […]
To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]
What do YOU want to see from GraphiColor? Our #1 priority at GraphiColor Exhibits is customer service – YOU are our top priority! We are a dedicated team that is consistently and fully committed to your trade show successes. That being said, we have a TON of resources at your disposal, and we want to […]
Working a trade show is no small feat. Your company has invested hundreds to thousands of dollars for your staff to be there, and your boss expects success in the form of qualified leads and eventual sales. To ensure you’re meeting – even exceeding – expectations, there are 2 things you should start doing at […]
Our nation is obsessed with selfies; otherwise known as you taking your own photo of yourself. There’s even an annoying song out about it now, but the point is: photo-taking can save you money when it comes to unexpected shipping disasters. If you’ve been in the industry for long then you know that nothing is […]