Are you considering exhibiting at a trade show? When you consider all that goes into trade show planning–space rental, exhibit design and purchase, graphics and promotional materials–justifying the expenses may feel like a daunting task. However, we have a few tips for how you can get the best trade show ROI, while putting both your […]
A few weeks ago, we published an article titled, “Have you read your Exhibitor Services Manual?” where we talked about how the manual is so important to read and go over because it contains crucial information to assist you in your planning for your event. The following week, we went all the way to the […]
…can be a process so frustrating that you want to pull your hair out! Whether you are less than thrilled with your current supplier, or you are looking to expand your marketing efforts by attending your first trade show, searching for the right exhibiting partner is not an easy task. Long before you begin the […]
To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]
What do YOU want to see from GraphiColor? Our #1 priority at GraphiColor Exhibits is customer service – YOU are our top priority! We are a dedicated team that is consistently and fully committed to your trade show successes. That being said, we have a TON of resources at your disposal, and we want to […]
Working a trade show is no small feat. Your company has invested hundreds to thousands of dollars for your staff to be there, and your boss expects success in the form of qualified leads and eventual sales. To ensure you’re meeting – even exceeding – expectations, there are 2 things you should start doing at […]
Our nation is obsessed with selfies; otherwise known as you taking your own photo of yourself. There’s even an annoying song out about it now, but the point is: photo-taking can save you money when it comes to unexpected shipping disasters. If you’ve been in the industry for long then you know that nothing is […]
So by now you have, hopefully, adopted some kind of social media plan into your overall trade show program, right? There are a million helpful articles out there to offer guidance if you haven’t gotten started yet, but the main thing is that you get started. Ultimately, investing in social media can impact your trade […]
We see the THIS not THAT model all the time. Think about fashion magazines where two celebrities are wearing the same dress, yet one is deemed the “Winner”. Or, more popularly advertised, are the food ads and dieting guides that advise you to eat THIS not THAT… there’s even an app for that. So while […]
You’ve always been ready to start exhibiting at trade shows, you just didn’t know it. Trade shows provide a unique opportunity for businesses. Thanks to MarketingProfs and Act-On, in a survey of more than 19,000 North American marketers one of the top two marketing activities contributing to the sales pipeline is Tradeshows and Events at […]