Trade show exhibits are designed to showcase your company’s products and services. It is an effective way to both promote new offerings to customers and raise brand awareness. When designing trade show booths, there are a lot of factors to consider, including costs, new technology, the design itself, and whether or not a rental is […]
Trade show season has just started. If you’re new to trade shows, or trying to reinvent your image after a hiatus, now is the time to seriously think about your trade show displays. The effectiveness of your exhibit is the key to success. No matter what type of show you attend this year, you’re bound […]
It’s been a long two years, but things are finally starting to get back to normal. Trade shows are coming back strong, which means that now is the time to get your exhibit design elements together and ready to go. It’s no secret that imagination and creativity will get you far, but planning an effective […]
The COVID pandemic may be finally showing signs of ending…or maybe not. Although no one can be sure of what might be lurking in the future, there are three things that are certain: one, the public has come to expect health precautions to be in place; two, people are resuming their normal lives; and three, […]
It’s been proven time and again that exhibiting your wares at a trade show is one of the most effective ways to grow your business and your brand. But, your competitors know this too, so you’ll have a lot of rivals at any show. The secret to gaining an edge lies in your trade show […]
It’s that time of year where we are typically bustling and busy wrapping up the last of the major trade shows of the year for our clients… but we all know this year is has shaped up to be ALOT different. We’ve missed our normal over the past 7 months – designing, building and managing […]
It might sound weird, but you should design your trade show booth display like you would a billboard and not like a brochure. Whether you’re exhibiting in a 10×10 booth space with a pop-up display, or a 30×30 with an elaborate MultiQuad display system, your display is your own personal Van Gogh. Your trade show […]
Why is effective exhibit design so important, anyway? You only have 3-5 seconds to grab the attention of attendees as they cruise the trade show floor. This is not a big window of time! Your trade show display must demand attention, communicate your company’s message, showcase your products or services and entice the audience […]
If you’ve ever painted your home or office, you know what a daunting task picking the right color(s) can be. Frankly, it’s not an easy chore with the endless color possibilities to pick from and worse, keeping in mind what your customers will think or more importantly, feel, when they see your color selection. Color […]
In a world driven by technology, we hear often about the importance of having an updated website in order to effectively communicate your brand and your message. Your website changes and evolves to remain competitive and relevant – and so should your trade show display! Much like your website, your trade show display booth is […]