Are you considering exhibiting at a trade show? When you consider all that goes into trade show planning–space rental, exhibit design and purchase, graphics and promotional materials–justifying the expenses may feel like a daunting task. However, we have a few tips for how you can get the best trade show ROI, while putting both your […]
Planning a booth for a trade show is an exciting experience and opportunity for your business, but it can also be overwhelming with so much to plan and do. What is the number one thing to keep in mind? Start your trade show planning early! Many trade show experts recommend starting your preparation a year […]
A few weeks ago, we published an article titled, “Have you read your Exhibitor Services Manual?” where we talked about how the manual is so important to read and go over because it contains crucial information to assist you in your planning for your event. The following week, we went all the way to the […]
We may have mentioned this in the past, but it cannot be stressed enough how much… We <3 Michigan GraphiColor opened its doors over 30 years ago and proudly remains in southeastern Michigan today! We can’t sing enough praises of ‘America’s High Five,’ and we love when we find articles written that spotlight on […]
…can be a process so frustrating that you want to pull your hair out! Whether you are less than thrilled with your current supplier, or you are looking to expand your marketing efforts by attending your first trade show, searching for the right exhibiting partner is not an easy task. Long before you begin the […]
To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]
Why is effective exhibit design so important, anyway? You only have 3-5 seconds to grab the attention of attendees as they cruise the trade show floor. This is not a big window of time! Your trade show display must demand attention, communicate your company’s message, showcase your products or services and entice the audience […]
The lack of creative time is a frequent topic of conversation amongst our friends who work at Detroit agencies, marketing firms, film production companies and graphic design firms. The process of design takes time. You’ve heard the expression, “Rome wasn’t built in a day.” Well, your trade show display can’t be either! A well-crafted booth […]