Mastering the Art of Trade Show Booth Design: Maximize Your Impact and Success

trade show booths detroit

It’s been proven time and again that exhibiting your wares at a trade show is one of the most effective ways to grow your business and your brand. But, your competitors know this too, so you’ll have a lot of rivals at any show. The secret to gaining an edge lies in your trade show booth design. Here’s how to make your displays stand out from the crowd.

Create a Lasting First Impression

Turns out, that old cliché about first impressions still holds true. Studies have shown that people form an opinion about a business in less than a second, either positive or negative. You literally have to convey a favorable impression of your brand at a glance.

So, your first task with trade show displays is to grab the customers’ attention with an attractive and interesting exhibit booth design that will make them want to learn more. Luckily, this can be done with a small budget, and without a lot of bells and whistles.

Simplified Images & Messaging

The most effective exhibit design is often the simplest and most direct one. The last thing you want to do is drive a prospect away by overwhelming them with a blitz of confusing and distracting information. Here are some ways you can simplify your images and messaging.

Be Loud & Proud: Display Your Brand

Have a few key messages prominently displayed around your booth in large and easily readable font so that they can be understood even from a distance. Make sure your company logo is also noticeably on display at several points around your booth. These displays should be at least four or five feet off the ground so they’re easy to see.

Remember that once you’ve attracted their attention and communicated your main message, you’ll have plenty of time to explain the details of your product or service. You need to hook the fish before you can reel it in.

Use Colors to Your Advantage

Adding colors to your trade show booth design is also a good way to make people notice you, but use them wisely. Bright colors like orange, red, and yellow grab attention, but can be off-putting to some. Blues, greens, and earth tones convey professionalism, but aren’t as noticeable.

Consider Moving Displays

Depending on the environment, it might be a good idea to have a moving display to help catch attendees’ attention. This could be a hanging mobile or a revolving sign, or a large screen TV showing a video. Use your imagination, but don’t overdo it.

Giveaways & Goodies

Of course, free samples and giveaways will always lead people over. Bottles of water and standard goodies like pens, stickers, and notepads are effective lures, as well as good marketing aids.


Once you have a trade show booth design that’s bringing people in, your next task is to keep them engaged and interested. A good way to do that is to incorporate interactive elements into your trade show displays; it gets them more involved with your product and can help promote a better understanding of your message. Plus, it’s a lot of fun.

There are many ways you can make your exhibit design interactive. You’ll want to have exhibits and samples on display for people to touch and try out. Videos about your product and brand on large screens can draw a crowd, and slideshows controlled by a touchscreen display can get potential customers actively involved in your messaging and your brand.

Consider adding fun activities like games and contests to your displays, with prizes like branded hats or T-shirts.

Promoting Your Booth

Use the power of social media to its fullest potential to advertise your upcoming presence at a show. Post notices and reminders well ahead of the event with pictures and videos to whet their appetite, and don’t forget to include the dates and times, as well as your booth number and location.

Get More Insight From GraphiColor Exhibits Today

To learn more about creating winning trade show booth designs, contact the professionals at GraphiColor Exhibits. We’ll help you design the best so you’ll stand out from the rest.

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