Are you ready to start exhibiting at trade shows?
You’ve always been ready to start exhibiting at trade shows, you just didn’t know it. Trade shows provide a unique opportunity for businesses. Thanks to MarketingProfs and Act-On, in a survey of more than 19,000 North American marketers one of the top two marketing activities contributing to the sales pipeline is Tradeshows and Events at 34%. Data on trade shows from the Center for Exhibition Industry Research (CEIR), states that:
88% of the attendees at a trade show usually haven’t been seen by a member of your company’s sales staff in the past year.
70% [of show attendees] plan to buy one or more products.
On average, 76% of attendees ask for quotes and 26% end up signing purchase orders.
72% of [trade show] visitors say the show itself influences their buying decisions.
So it’s not a matter of are you ready… but really, can you afford not to be?
Take our short quiz by clicking the image below. It’s a great way to assess your needs and see if exhibiting at trade shows is a match for you and your company.
You might also like reading:
When times get tough – Exhibiting can boost sales
Is there still value in exhibiting at a trade show?