Your Trade Show Display Booth – is it time to make a change?
Your trade show display booth
is the first thing attendees see when on the trade show floor – and those first impressions are what will make or break your exhibiting success.
When was the last time you took a really good look at your current display booth?
Is it time to make a change?
Here are two important things to consider when looking at your current display:
1. Has the content of your message on your trade show display booth kept up with the pace of your business and the needs of your customers?
From the corporate logo and tagline, to the overall color scheme, your trade show display booth graphics are the first thing that will create a lasting first impression about your business to attendees on the show floor.
If your graphics include outdated marketing messages or focus on a product or service that you don’t even offer anymore – you are not going to get any relevant leads or visitors with this information.
The most up-to-date information about your company MUST be prominently featured.
2. Are you integrating new technologies into your booth space?
If your answer is ‘NO,’ it’s time to rethink about your exhibiting goals, and look into incorporating technology options into your display that will enhance the customer experience and help you find success. Technology options include:
• High-def monitors featuring dynamic video
• Interactive touch screen activities
• Digital kiosks
Adding any of these options, along with a myriad of other interactive elements into your display is becoming standard practice in the trade show industry – for both large and small booth spaces. If you are considering a new display, an interactive element is a must.
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For every event that your trade show display booth graphics and technologies remain outdated, you are giving your competitors an advantage. It’s the same advantage those competitors would receive if your website or social media profiles were providing outdated information or not functioning properly. You may lose credibility with customers and send prospects on a hunt throughout the show for more relevant information and products.
You’ve already committed a great deal of time and budget to secure your booth space, so make certain you will achieve the visibility you’re looking for with an updated, eye-catching, attention-grabbing display.
