Setting up your portable display: A “sweat-free” experience
We recently had the opportunity to accompany one of our clients to their trade show. Our team had designed a beautiful booth for the expo, and we were also handling installation, shipping, and the dismantle of their display.
During the installation, we could not help but notice some of the other exhibitors were having a hard time setting up their displays. Even display products that are tagged as “easy to set-up” such as banner stands and pop-up portable display walls were being struggled with. This sparked curiosity in us, and we just had to confirm what we have known for years: You get what you pay for.
The team at GraphiColor knows that not all display products are made equally. In all honesty, some manufacturers’ products are flat out cheap! With the years of experience we have in the trade show industry (I’ve been here for 15 years myself!), it’s easy for us to recognize these products – from the materials used to print the graphics of your display, to the stability of the structure itself. We saw several exhibitors try and then fail to put their graphic panels on rickety, unstable pop up frames. There were some exhibitors who were attempting to hold their display together with adhesives or safety pins – because their graphics were printed on cheap material and had torn away from the profile bar. We could sense their frustration (and see their sweat!) from our own booth space. There was even one exhibitor who was not ready when the show opened, all because her display product had failed in the field. This is the problem with many of the “off-brand” display products that you find online – they have not been tested, tried or warrantied.
Cheap displays may cost you less up front, but are they really worth the headache, (not to mention the extra anti-perspirant!) and likely repair or replacement costs you’ll inherit in the near future?
We stand behind our products, and strive to make every set-up “sweat-free.” We want you to feel confident that your portable display will not only look great, but be simple to set up, and let you be out the door and on the way home quickly after the trade show has ended. Does your current display give you a hassle free exhibiting experience?