Exhibit Design Guide: What Makes a Successful Exhibit?

trade show displays Michigan

It’s been a long two years, but things are finally starting to get back to normal. Trade shows are coming back strong, which means that now is the time to get your exhibit design elements together and ready to go.

It’s no secret that imagination and creativity will get you far, but planning an effective exhibit booth design for today’s buyers also means combining tried-and-true marketing concepts with new technologies.

In this guide, we’ll go over some tips to help you get you started on your exhibit design.

Keep Your Audience at the Forefront of Your Design

When creating your trade show exhibit, you must remember that your design is about your potential customers and their needs. It’s easy to create a design that is more convenient or appealing to yourself, but that doesn’t mean that your audience will appreciate or understand it.

The whole purpose of your display is to create a hassle-free experience for visitors, as well as to help them learn more about your company and what you can do for them. So, the first step is determining what your audience needs.

Learn More About Your Audience

Keep in mind that different people learn and retain information in different ways. Technology allows you to offer both traditional and interactive media with touchscreens and visual displays; this will give your audience a variety of sensory inputs. It will also allow them to choose an experience that best serves them. For example, some buyers will prefer a digital experience, while others will choose flyers, brochures, and other traditional paper media.

In addition to researching your target audience, you must also have a better understanding of what your competitors are doing. The goal is to improve upon existing ideas while creating something unique…which brings us to our next point.

Don’t Copy Your Competitors!

It’s tempting to copy your competitors’ trade show exhibits. This is not a good design strategy. Too often, trade show booths are just copy-and-paste versions of each other, row after row of them. When attendees see this, their attention begins to dwindle.

While there’s nothing wrong with using, or even being inspired by a great idea, you should also strive to make your exhibit design as unique as possible; ideally, you want an exhibit that will stand out among the crowd. If you don’t know how to achieve this, start by working with a professional exhibition design company.

Working With an Exhibition Design Company

Whether you need an exhibit built from the ground up or just need to improve on an existing display, hiring a professional exhibit booth design company can provide a great ROI.

Look for a company that has a proven track record, a good reputation in the industry, and an extensive portfolio of their previous work. The benefits of hiring a commercial exhibition design company include:

  • Access to Insights: A professional can help you determine the effectiveness of your current display based on the demographics of your target audience.
  • Experience Less Hassle: Building a display from the ground up can be time-consuming and stressful. When you work with an experienced exhibit designer, you won’t have to worry about missing any important details.
  • Versatility: An exhibition design company should have experience creating everything from a pop-up exhibit to large static displays, both indoors and outdoors.
  • On-going Support: A good company will be readily available when you contact them, and they’ll be able to make last-minute changes to your booth if necessary.

Before you hire an exhibition design company, schedule a consultation to discuss your needs, and see if they’re the right fit for you.

How Do You Exhibit at a Trade Show?

As with most things, success is in the planning. Here are the most important steps you can take:

  1. Choose the right trade show to attend. Ideally, you’ll want to choose a trade show that appeals to your target audience.
  2. Book your space early so you can reserve a prime spot in the venue.
  3. Double check that the venue will be able to provide the amenities and accommodations that you need, that way you won’t have any surprises on the day of the event (e.g. no Wi-Fi or electrical outlets).
  4. Make a checklist and check it twice.
  5. Stock up on energy drinks, ensure you have enough inventory (company merchandise, brochures, etc.), and get plenty of rest before the show.
  6. On the day of your event, don’t be afraid to talk! Your goal is to promote your products and services—start a conversation with potential customers when you can.
  7. Be sure to follow up with any interested parties after the trade show. This helps potential buyers/investors know that you want to start a business relationship with them.

Work With GraphiColor Exhibits Today

Turn to GraphiColor Exhibits for effective exhibit designs We’re an award-winning exhibition design company with over 40 years of combined industry experience. No matter the event, timeline, or budget, we can help. Schedule a consultation with one of our design experts to find out how.

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