Successful Exhibiting

Returning to Exhibiting – Post COVID trade show planning and design

It’s that time of year where we are typically bustling and busy wrapping up the last of the major trade shows of the year for our clients… but we all know this year is has shaped up to be ALOT different. We’ve missed our normal over the past 7 months – designing, building and managing […]

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Detroit – Your Next Trade Show Destination

Several exhibit halls in Metro Detroit have recently gone through massive expansions or renovations, driving event planners to select Detroit for their next conference. TCF Center, formerly known as COBO Hall, was chosen to host The Sustainable Brands conference in 2019, largely due to the nearly 280 million dollar renovations that the facility had completed. […]

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5 Trade Show Trends to Look For in 2020

The past decade has brought about an enormous shift in exhibition design– from innovative new technology that attracts and excites attendees to advancements in portable trade show displays that make move-in a breeze, the trade show industry is continuously improving and evolving. As a Marketing or Trade Show Event Manager, you may often wonder: What’s […]

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A Quick Guide for How to Get the Most Trade Show ROI

Are you considering exhibiting at a trade show? When you consider all that goes into trade show planning–space rental, exhibit design and purchase, graphics and promotional materials–justifying the expenses may feel like a daunting task. However, we have a few tips for how you can get the best trade show ROI, while putting both your […]

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Exhibitor Show Trends for 2017

I recently attended ExhibitorLive 2017, the trade show for those of us who either buy exhibits or provide those exhibits, along with suppliers of everything from flooring to electronic wizardry. Some take-a-ways from this year’s show: I saw a lot more AV companies showing 4G monitors, monitor walls, and LED walls than ever before, and […]

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OESA Marketing Summit to present “Maximizing Your Trade Show Investment and Show Floor Experience”

Oct 15, 2015 | Livonia, MI Anita Mitzel, President, GraphiColor Exhibits, will be one of the presenters. She is teaming up with Jay Burkette, Vice President ExpoDisplays and past president of the Exhibit Producers and Designers Association. Together they will share best practices to achieve exhibiting success on the trade show floor and beyond, during […]

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Stress – “The Brain Drain”

A few weeks ago, we published an article titled, “Have you read your Exhibitor Services Manual?” where we talked about how the manual is so important to read and go over because it contains crucial information to assist you in your planning for your event. The following week, we went all the way to the […]

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Have you read your Exhibitor Services Manual?

Picture this scenario: Your company has decided to register for an exhibiting event. You’ve researched details on the event and decided on a budget. You’ve decided what booth size and location will be best with the budget you’ve set, and the goals you want to accomplish. You’ve submitted your contract and were assigned your official […]

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A 6-min Video Every Exhibitor MUST see!

To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]

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How to Beef up Your Trade Show Results

We talk a lot about your goals for the trade show, using terms like lead generation and ROI and engagement. Sometimes, you have goals set but aren’t quite sure how to get there. Today, we’re going to talk about that. Previously, Anita has discussed return on objectives over return on investment. Setting solid trade show […]

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We’re proud to offer free exhibit design and consultation services to our clients. Our team of talented professionals can assist you with planning and executing the perfect trade show booth and display.

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