A few weeks ago, we introduced you to a video that GraphiColor Detroit President Anita Mitzel put together when she spoke at an Automation Alley Training session. For the last two weeks, we’ve been looking deeper into the topics that Anita brought up during her session. Today, we’re wrapping up our series of blog posts relating […]
Recently, GraphiColor President Anita Mitzel spoke at an Automation Alley training session. She spoke about a variety of trade show training topics, and we’ll be covering some of those in future blog posts, but today we’re going to discuss listening versus talking on the show floor. When was the last time you walked through a […]
The show was a huge success, and your custom trade show display (created by none other thanGraphiColor Exhibits) was a smashing hit, generating tons of booth traffic! Now you have a bunch of new, qualified leads. That’s terrific, but what’s next? What if they’re still shopping, and not quite ready to shift to purchasing? You could give […]
Knowing that you need to be using social media during your trade show is one thing. Knowing how to use social media during your trade show may be another thing altogether for some businesses. We’ve put together a list of five ways that social media can help you on the trade show floor, so that […]
Last week we talked about the fantastic energy that a young new hire can bring to your exhibiting program, and how to harness and train that energy to bring about the best results for your company. As an established company, it may have been awhile since you’ve brought new hires onto the trade show floor, […]
Young hires just out of college are great. They’re full of energy and often have tons of great ideas. The downside is that this generation have spent most of their time being able to be online, on demand. They’ve learned about social media, and blogging, and digital marketing, but know next to nothing about the […]
How important is your vendor internet connection, and what are you willing to do to keep it functional? In October, 2014, the FCC fined Marriott International $600,000 for intentionally blocking wi-fi in their conference room at the Gaylord Opryland Hotel in Nashville. According to the FCC statements, employees would use a “jamming device” to […]
Technology in your booth space is an important component for successful exhibiting in that it can drive engagement and create a memorable booth experience. Earlier this year GES released their 2014 Trend Tracker which provides a checklist of 50 of the top trade show industry trends. While the full report covers different aspects of the […]
While the main objective of exhibiting at a trade show may be to generate qualified leads and boost sales, have you ever considered that a trade show is a prime place to check out your competition? Busy trade shows are bustling with attendees, demonstrations, product giveaways and more! It’s likely your competitors are in the […]
Having a more successful show can really be as easy as aligning your sales team and effectively using your time and space to reach your prospects. Knowing what you want to achieve before ever heading to the show is key. Our booth staff checklist can help your team put their best foot forward on the […]