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GraphiColor’s President Shares reflections on 2014 – and the last 30 years

For this blog post we turn the pen over to our fearless leader, Anita Mitzel. Welcome, Anita! Take it away: Now that January is almost behind us, it is a good time to reflect on the highlights of last year, 2014. First, GraphiColor celebrated the milestone of being in business for 30 years. It is […]

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5 Tips for being a Pro during your Trade Show

Last week we talked about the fantastic energy that a young new hire can bring to your exhibiting program, and how to harness and train that energy to bring about the best results for your company. As an established company, it may have been awhile since you’ve brought new hires onto the trade show floor, […]

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Teaching New Hires The Importance of Face-to-Face Marketing at Trade Shows

Young hires just out of college are great. They’re full of energy and often have tons of great ideas. The downside is that this generation have spent most of their time being able to be online, on demand. They’ve learned about social media, and blogging, and digital marketing, but know next to nothing about the […]

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3 Trade Show Takeaways From a 1st Time Exhibitor

It’s true! Last month was my first time exhibiting in a trade show. I’ve heard everything from, “what an exciting industry to join,” to, “get out while you still can,” haha. As the newest member to join the team of GraphiColor Exhibits, a proud Woman-Owned Trade show display and exhibit design company, I attended the […]

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