Graphic Design tips for Small Trade Show Booth Spaces

If your company tends to exhibit in smaller booth spaces, your trade show display graphics are of the utmost importance. Booth graphics need to be both eye catching and effective, and get your message and brand across to the attendee in the 3-5 seconds it takes them to glance over your booth on the show floor. How can you possibly win over a trade show attendee and turn your booth graphics into a conversation piece in just that instant? Here are a few tips and tricks to maximize the effectiveness of your trade show display graphics and make a big impression in even a small space.

  • Avoid using too many words. With only a few seconds to catch the attention of a trade show prospect, your display design should include as little text as possible to get your message across.
  • Pair your logo and message with a compelling image that will spark interest and draw in booth visitors.
  • Try to deliver a benefit statement within your message. Trade show attendees want to know “what’s in it for them.”
  • Don’t waste your verbiage on listing product numbers or specs. Save that for the literature or information you can send for a post-show follow up
  • Artsy, hard to read fonts should also be avoided – stick with a basic serif or sans-serif style and use no more than 2 fonts per space. Your image is your art, not the text associated with the image.
  • Text needs to be a minimum of 4” tall, or a minimum of 1” for every 3 feet you step away from the exhibit. Keep all important text at eye level – never below 5 ft. from the floor.
  • If you are unsure about the image you have chosen to use in your display graphics, consult your graphic designer or exhibit design company for assistance.
  • Pay extra attention when enlarging low cost stock photography and company logos, both of which often have image enlargement issues.

Need further assistance in creating eye-catching trade show display graphics? Contact GraphiColor Exhibits, the Detroit area’s leader in trade show display design.

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