Ask a business owner what it’s like to be successful and they’ll tell you it’s rewarding, but tough! Between competition, economic pitfalls, social media changing the marketing and advertising scene, and consumers becoming influencers with big, loud voices… it can sometimes feel like you’re constantly fighting for it. Trade shows are a great opportunity to […]
Lately, we’ve been seeing a lot of content hitting the web built around trade show promotions. And for good reason, giveaways are a big deal, and people love them. No, don’t shake your head and pretend you don’t love free swag, because we know you keep a small drawer at work or home where tchotchkes […]
If you are participating in industry trade shows, you are likely also – and possibly unknowingly getting your brand some attention via social media. If you’ve already experienced some success at trade shows or conventions, then it’s time to kick it up a notch and consider these trade show tips to get more visitors to […]
I recently attended a trade show and I was not surprised when I saw the increase of technology being used in booth after booth. In addition to both regular and touchscreen monitors, I noticed a strong presence of iPads. They were practically flooding the show floor! I saw them being used as Kiosks and lead […]
You can successfully drive attendance to your trade show booth — and reap the rewards of your efforts with new customers and a spike in sales. How? By avoiding the single biggest mistake that most businesses make before appearing at a trade show: they fail to prepare initiatives that must occur before, during and after […]
When times get tough or the economy is bad, marketing budgets seem to be one of the first things cut when companies are looking for ways to save costs. While it is certainly smart to re-examine where your marketing and all other business expenses are going, for goodness sake, don’t stop promoting your products or […]
Even in today’s world of social media networking and mobile computing, when it comes to ROI for your sales & marketing efforts, it’s hard to beat the face to face element of trade shows. If you’re asking, “Why should I exhibit at a trade show this year?” consider the following seven benefits of trade shows. […]
Have you just completed your first trade show, or are you just starting to explore your exhibiting options? Either way, you may be wondering how you can boost the ROI of exhibiting at a trade show. Have you considered using other marketing methods, such as social media, to market your participation at the trade show? […]
If you’ve made the decision to exhibit, you still have to do your best to stand out on the trade show floor, and appeal to all those future customers walking the show. Along with the question of “why” should i exhibit, also ask yourself: “How can I make my booth memorable?” Having a professional looking […]
Your trade show display booth is the first thing attendees see when on the trade show floor – and those first impressions are what will make or break your exhibiting success. When was the last time you took a really good look at your current display booth? Is it time to make a change? Here are […]