You’ve always been ready to start exhibiting at trade shows, you just didn’t know it. Trade shows provide a unique opportunity for businesses. Thanks to MarketingProfs and Act-On, in a survey of more than 19,000 North American marketers one of the top two marketing activities contributing to the sales pipeline is Tradeshows and Events at […]
C.S. Lewis once said, “Failures are the finger posts on the road to achievement.” And while that’s true, we’re hoping we can save you a few hurdles so you’re off and running towards trade show success. There are no magic shortcuts to successful exhibiting; it’s a journey you have to dedicate yourself to. And while […]
You’re probably thinking, “3 things? Are you kidding me – there are literally a million things that need to be done before every trade show in order to be successful!” We know, and we agree with you, but here – we’ve identified three pretty key things, not to mention overlooked things, so you can keep […]
We’ve put together 12 great gifts for the trade show enthusiast in your life. In our most recent newsletter we posted 3 Secret Santa Gifts for the Trade Show Enthusiast along with some other holiday time-saving tips and tricks. There was also a video re-cap, which we are pretty excited about. So! We would love […]
Using social media before, during and after your trade show presents you with a unique opportunity to have targeted and specific conversations, real-time, with prospects and clients. Social media can have a big impact on your ROI. We definitely believe in using social media as part of your trade show marketing plan, and here’s a […]
Like anything else, you need to have a plan set in motion, a strategy, before beginning. You wouldn’t wing a company event, would you? We hope not! Trade shows are no different, and they can cost thousands, sometimes hundreds of thousands of dollars, to pull off – “winging” them is not an option. Now, or […]
What the heck are “life hacks”? Well, simply put – they’re a low-budget and often “MacGyver-like” solution to time-management and efficiency. They take things and re-purpose them into something else or for use with something else. Don’t worry if you’re still drawing a blank, the pictures below will make it click for you. So these […]
In general, we could populate an entire list with attributes associated to successful leaders. Consider your own qualities. Are you friendly, conversational, personable? When networking, do people flock to you? Do they shy away because you’re giving off the “back off” vibe, unknowingly of course? Have you ever stopped to think about what traits are […]
It’s true! Last month was my first time exhibiting in a trade show. I’ve heard everything from, “what an exciting industry to join,” to, “get out while you still can,” haha. As the newest member to join the team of GraphiColor Exhibits, a proud Woman-Owned Trade show display and exhibit design company, I attended the […]
Shhh! Trade show theft is often the white elephant in the room. Despite exhibitors’ best efforts, it can still exist, and no one wants to think about it, much less talk about it. As an exhibitor, you’ve probably asked some version of this question: “What’s security like on the trade show floor?” Oh, it’s great! […]