trade show marketing
May 27, 2014 | Krista Heilman | Successful Exhibiting, Trade Show Tips
Think back to those crazy days when you tried to get a date by using some kind of cheesy pick-up line. Those pick-up lines aren’t what you should be looking to use at your next trade show, but the strategy behind them remains relevant. You need an opening line, a hook, to grab a passing […]
Tags: 10 effective pickup lines, trade show marketing, trade show pickup lines
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April 29, 2014 | Krista Heilman | Successful Exhibiting, Trade Show Tips
We’re celebrating thirty years this year, and we want to share our knowledge of successful exhibiting practices with anyone who might need a boost in their trade show program. We try to do this already by curbing our content and focusing on successful exhibiting strategies. In order to make sure we’re still on topic and […]
Tags: booth design, celebrating thirty years, measuring ROI, qualifying trade show leads, trade show marketing, trade show program, training booth staff
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April 1, 2014 | Krista Heilman | Successful Exhibiting
It’s a myth that email is dead. No, really, you’re probably checking your email even as you read this. Sure, you delete a ton of it without ever opening it – but that’s because it had a terrible subject line, was uninteresting, irrelevant or all of the above. Here’s the thing, good, valuable, useful email […]
Tags: email marketing, email strategy, Pre-show marketing, trade show marketing
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January 21, 2014 | Krista Heilman | Successful Exhibiting, Trade Show Tips
C.S. Lewis once said, “Failures are the finger posts on the road to achievement.” And while that’s true, we’re hoping we can save you a few hurdles so you’re off and running towards trade show success. There are no magic shortcuts to successful exhibiting; it’s a journey you have to dedicate yourself to. And while […]
Tags: successful exhibiting, trade show booth displays, trade show booth staff, trade show display company in Detroit, trade show leads, trade show marketing, trade show tips
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