Blog

Cobo Center – Part 1

  We may have mentioned this in the past, but it cannot be stressed enough how much… We <3 Michigan GraphiColor opened its doors over 30 years ago and proudly remains in southeastern Michigan today! We can’t sing enough praises of ‘America’s High Five,’ and we love when we find articles written that spotlight on […]

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Looking for the right exhibit display supplier…

…can be a process so frustrating that you want to pull your hair out! Whether you are less than thrilled with your current supplier, or you are looking to expand your marketing efforts by attending your first trade show, searching for the right exhibiting partner is not an easy task.  Long before you begin the […]

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Have you read your Exhibitor Services Manual?

Picture this scenario: Your company has decided to register for an exhibiting event. You’ve researched details on the event and decided on a budget. You’ve decided what booth size and location will be best with the budget you’ve set, and the goals you want to accomplish. You’ve submitted your contract and were assigned your official […]

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A 6-min Video Every Exhibitor MUST see!

To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]

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We Want Your Feedback!

What do YOU want to see from GraphiColor? Our #1 priority at GraphiColor Exhibits is customer service – YOU are our top priority! We are a dedicated team that is consistently and fully committed to your trade show successes. That being said, we have a TON of resources at your disposal, and we want to […]

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How to Beef up Your Trade Show Results

We talk a lot about your goals for the trade show, using terms like lead generation and ROI and engagement. Sometimes, you have goals set but aren’t quite sure how to get there. Today, we’re going to talk about that. Previously, Anita has discussed return on objectives over return on investment. Setting solid trade show […]

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Trade Show Blasphemy! Doing away with Tchotchke Tables

A few weeks ago, we introduced you to a video that GraphiColor Detroit President Anita Mitzel put together when she spoke at an Automation Alley Training session. For the last two weeks, we’ve been looking deeper into the topics that Anita brought up during her session. Today, we’re wrapping up our series of blog posts relating […]

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Listening Versus Talking on the Trade Show Floor

Recently, GraphiColor President Anita Mitzel spoke at an Automation Alley training session. She spoke about a variety of trade show training topics, and we’ll be covering some of those in future blog posts, but  today we’re going to discuss listening versus talking on the show floor. When was the last time you walked through a […]

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We’re proud to offer free exhibit design and consultation services to our clients. Our team of talented professionals can assist you with planning and executing the perfect trade show booth and display.

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