Earlier this year, GES released their first annual Exhibiting “Trend Tracker” which provides a checklist of 50 of the top trade show industry trends. We think its important to note that an entire section of their publication was focused on the importantance of technology, noting that “the world of events and trade shows is getting […]
Type anything your heart desires into a search bar using any popular search engine, and in less than one second, you are taken to a database with a seemingly infinite amount of results from all over the world that are connected to the topic you searched for. If you click on any of the result options, more […]
Often times, trade shows are hyped as the ultimate business-to-business marketing component and sales mechanism without any data to support it. At our Open House last week, we shared a presentation that gave impressive statistics on the ROI of exhibiting at trade shows. Here are a few more key statistics that were previously published by […]