I have this friend, and her parents refuse to fly together on trips. The logic being that if one plane goes down, then one parent survives for the children. Crazy, right? You might apply this same logic when planning trade show booth displays. If you ship your display amongst multiple cases, the odds of losing […]
I recently attended a trade show and I was not surprised when I saw the increase of technology being used in booth after booth. In addition to both regular and touchscreen monitors, I noticed a strong presence of iPads. They were practically flooding the show floor! I saw them being used as Kiosks and lead […]
You can successfully drive attendance to your trade show booth — and reap the rewards of your efforts with new customers and a spike in sales. How? By avoiding the single biggest mistake that most businesses make before appearing at a trade show: they fail to prepare initiatives that must occur before, during and after […]
Welcome to the all new website of GraphiColor Exhibits! It’s been a few months in the making, but we are finally ready to formally announce and present our brand spankin’ new website! This latest version of our website was designed with you – our web visitors in mind. We hope you find it easy to […]
When times get tough or the economy is bad, marketing budgets seem to be one of the first things cut when companies are looking for ways to save costs. While it is certainly smart to re-examine where your marketing and all other business expenses are going, for goodness sake, don’t stop promoting your products or […]
At an exhibition industry conference I attended recently, the subject of green exhibiting was discussed. The focus was two-fold: what changes each of us could make in our daily lives and what practices exhibitors and exhibit providers could follow to reduce waste in our landfills, use less electricity and reduce our carbon footprint. When the […]
Even in today’s world of social media networking and mobile computing, when it comes to ROI for your sales & marketing efforts, it’s hard to beat the face to face element of trade shows. If you’re asking, “Why should I exhibit at a trade show this year?” consider the following seven benefits of trade shows. […]
Have you just completed your first trade show, or are you just starting to explore your exhibiting options? Either way, you may be wondering how you can boost the ROI of exhibiting at a trade show. Have you considered using other marketing methods, such as social media, to market your participation at the trade show? […]
If you’ve made the decision to exhibit, you still have to do your best to stand out on the trade show floor, and appeal to all those future customers walking the show. Along with the question of “why” should i exhibit, also ask yourself: “How can I make my booth memorable?” Having a professional looking […]
Your trade show display booth is the first thing attendees see when on the trade show floor – and those first impressions are what will make or break your exhibiting success. When was the last time you took a really good look at your current display booth? Is it time to make a change? Here are […]