October 15, 2013 | Krista Heilman | Portable Displays, Staff, Successful Exhibiting
It’s true! Last month was my first time exhibiting in a trade show. I’ve heard everything from, “what an exciting industry to join,” to, “get out while you still can,” haha. As the newest member to join the team of GraphiColor Exhibits, a proud Woman-Owned Trade show display and exhibit design company, I attended the […]
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October 8, 2013 | Krista Heilman | Successful Exhibiting, Trade Show Tips
Shhh! Trade show theft is often the white elephant in the room. Despite exhibitors’ best efforts, it can still exist, and no one wants to think about it, much less talk about it. As an exhibitor, you’ve probably asked some version of this question: “What’s security like on the trade show floor?” Oh, it’s great! […]
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September 24, 2013 | Krista Heilman | Portable Displays
This week our blog comes to you from GraphiColor’s Assistant Production Manager, Rob Marchesotti. Thanks for the input, Rob! We recently had the opportunity to accompany one of our clients to their trade show. Our team had designed a beautiful booth for the expo, and we were also handling installation, shipping, and the dismantle of […]
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September 17, 2013 | Krista Heilman | Technology
In a world driven by technology, we hear often about the importance of having an updated website in order to effectively communicate your brand and your message. Your website changes and evolves to remain competitive and relevant – and so should your trade show display! Much like your website, your trade show display booth is […]
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September 10, 2013 | Krista Heilman | Successful Exhibiting, Trade Show Tips
Ask a business owner what it’s like to be successful and they’ll tell you it’s rewarding, but tough! Between competition, economic pitfalls, social media changing the marketing and advertising scene, and consumers becoming influencers with big, loud voices… it can sometimes feel like you’re constantly fighting for it. Trade shows are a great opportunity to […]
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September 4, 2013 | Krista Heilman | Trade Show Tips
6 Trade Show Lessons For The Fall Season It’s that time of year again! Gone are the long summer days of pool parties and ice cream, as we welcome fall and all its offerings, including a new school year! I still remember my 3rd grade teacher, Mrs. Silver, who was one of my favorites. (In […]
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August 20, 2013 | Krista Heilman | Successful Exhibiting
All together now, YES! According to Exhibit Surveys Inc.’s annual Trade Show Trends report, exhibitors should be busy (cheering!) and planning their trade show schedule after seeing a significant industry bounce back in 2012. Sales drive business and 84% of attendees walking the trade show floor can influence the purchasing decision-maker or are the purchasing […]
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August 6, 2013 | Krista Heilman | Graphics, Successful Exhibiting
I’ve been particularly interested in Jeopardy lately. I’ll admit, I often turn on the show while folding laundry or cleaning up after dinner, but I always especially like to tune in during “Kid’s Week”, as I can come up with many more correct “Questions” than during the regularly scheduled program. I happened to be watching […]
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July 30, 2013 | Krista Heilman | Trade Show Tips
Lately, we’ve been seeing a lot of content hitting the web built around trade show promotions. And for good reason, giveaways are a big deal, and people love them. No, don’t shake your head and pretend you don’t love free swag, because we know you keep a small drawer at work or home where tchotchkes […]
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July 23, 2013 | Krista Heilman | Social Media
If you are participating in industry trade shows, you are likely also – and possibly unknowingly getting your brand some attention via social media. If you’ve already experienced some success at trade shows or conventions, then it’s time to kick it up a notch and consider these trade show tips to get more visitors to […]
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