Even in today’s world of social media networking and mobile computing, when it comes to ROI for your sales & marketing efforts, it’s hard to beat the face to face element of trade shows. If you’re asking, “Why should I exhibit at a trade show this year?” consider the following seven benefits of trade shows. […]
Have you just completed your first trade show, or are you just starting to explore your exhibiting options? Either way, you may be wondering how you can boost the ROI of exhibiting at a trade show. Have you considered using other marketing methods, such as social media, to market your participation at the trade show? […]
If you’ve made the decision to exhibit, you still have to do your best to stand out on the trade show floor, and appeal to all those future customers walking the show. Along with the question of “why” should i exhibit, also ask yourself: “How can I make my booth memorable?” Having a professional looking […]
Your trade show display booth is the first thing attendees see when on the trade show floor – and those first impressions are what will make or break your exhibiting success. When was the last time you took a really good look at your current display booth? Is it time to make a change? Here are […]
We recently had the opportunity to accompany one of our clients to their trade show. Our team had designed a beautiful booth for the expo, and we were also handling installation, shipping, and the dismantle of their display. During the installation, we could not help but notice some of the other exhibitors were having a […]
Earlier this year, GES released their first annual Exhibiting “Trend Tracker” which provides a checklist of 50 of the top trade show industry trends. We think its important to note that an entire section of their publication was focused on the importantance of technology, noting that “the world of events and trade shows is getting […]
Type anything your heart desires into a search bar using any popular search engine, and in less than one second, you are taken to a database with a seemingly infinite amount of results from all over the world that are connected to the topic you searched for. If you click on any of the result options, more […]
Often times, trade shows are hyped as the ultimate business-to-business marketing component and sales mechanism without any data to support it. At our Open House last week, we shared a presentation that gave impressive statistics on the ROI of exhibiting at trade shows. Here are a few more key statistics that were previously published by […]