Trade Show Display Ideas

Make a big impression – even in a small booth space!

Many of our clients choose the end of the year (to use their remaining marketing budgets!) or  beginning of the year to start planning changes for their exhibits, including updating graphics.

For those that tend to exhibit in smaller booth spaces, trade show display graphics are of the utmost importance – they need to be both eye catching and effective, and get your message and brand across to the attendee in the 3-5 seconds it takes them to glance over your booth on the show floor.

trade show booth ideas

How can you possibly win over an attendee and turn your graphics into a conversation piece in just that instant? Here are a few tips and tricks to maximize the effectiveness of your graphics and make a big impression in even a small space.

  • Using too many words should be avoided when designing for trade show booths. With only a few seconds to catch the eye of an attendee, your graphics should include no more than 6 to 10 words, along with your company name/logo.
  • When paired with the right image that also communicates your message, your 6-10 chosen words will complement the graphic to create a powerful exhibit that will immediately spark interest and draw in booth visitors.
  • When choosing your message, try to deliver a benefit statement. The attendees want to know what’s in it for them. Don’t waste your verbiage on listing product numbers or specs. Save that for handouts.
  • Artsy, hard to read fonts should also be avoided – stick with a basic serif or sans-serif style and use no more than 2 fonts per graphic. Your image is your art, not the text associated with the image.
  • The text needs to be a minimum of 4” tall, or a minimum of 1” for every 3 feet you step away from the exhibit. Keep all important text at eye level – never below 5 ft. from the floor.
  • Choose one large, well-cropped image over a smattering of small images, to fill the majority of your display. Crop the image to focus on its effectiveness. Be sure that the image you are using is a high-resolution image; never try and make a low quality image into a high quality impression.
  • The use of lighting in your exhibit space makes a big impact and puts a spotlight on your brand and message. Without good lighting, your graphics, message and brand can simply fade away into the exhibit space. We suggest positioning lights every two to three feet, and for optimum effect, light the entire back wall, not just the header.
 

If you are unsure about the image you have chosen to use in your display graphics, consult your graphic designer or exhibit design company for assistance. We’ve got the experience and the know-how to make your exhibit – large or small – stand out and get noticed by the attendees you are hoping to reach

Revamp a Stale Display by Adding Technology to your Booth Space!

custom trade show booth display in MichiganSo you’ve decided to exhibit, great! There’s no better way to put yourself right in front of your customers. Next, comes standing out and drawing those highly-sought after customers right into your booth space. Besides having an eye-catching custom trade show booth display, what can you do?

Start by asking yourself the following questions:
  1. Surrounded by competition on the show floor, how can I make my booth memorable?
  2. What can I do to create an interactive and engaging booth experience for my customers?
  3. How can I best aide showcasing my brand in an effective, new way?
  4. The short and sweet answer is technology, and adding it to your booth space. It doesn’t matter what kind of display you’re exhibiting with; from a pop-up display to a modular system, you can (and should) incorporate technology in your booth! There are tons of trade show technology options available for any booth size, and most are customizable to help reinforce your branding.

    Over the years the trade show industry has continued to thrive (good news for all of us!), and several trade show trends have emerged. Technology is one, a big one, and it seems like every new option is more advanced than the last. Technology focuses on attracting customers to the display and creating a real sense of engagement and element of interaction.

    GraphiColor Exhibits can certainly help you narrow in on what technology boost would be best-suited for your booth, but here’s a mention to some technology upgrades our clients have used – and loved!

    The evolving trade show display – LED lights, interactivity and more
    • Video Monitors
    • Mobile apps or games
    • iPads and iPad kiosks
    • Interactive Media
    • Social media feeds
    • 3-D video effects
    • LED lighting and motion lights
    trade show display accessories

    All of these options can help to define you as an exhibiting company that desires to create an immersive experience with prospects at a trade show. When properly executed, interactive exhibits can really create a powerful booth experience.

    Adding technology or upgrading technology in any type of trade show display can position you against a competitor who has a custom trade show booth display, but doesn’t use technology. It gives you the advantage, makes your booth memorable and propels engagement with your prospects.

    Dress Up Your Trade Booth

    iPad_Stand_DEWe always encourage exhibitors to revamp a stale display by adding technology to the booth space. That still holds. Video monitors, mobile apps, iPads and kiosks, social media integration, LED lighting or motion lighting, and interactive media to name a few, are all great ways to spark new interest if you’ve been exhibiting, and will continue exhibiting, with the same display for awhile longer. But what if you wanted to dress up your display or booth space in a different way? Like redressing a mannequin in the window of your store. You’d simply re-dress it, right? You can certainly re-skin most displays, but what about other options? Accessories! Here are a few of our favorites:

    1. This isn’t an accessory, but it is a good way to give your display a face-lift. Re-skin an existing display with a new marketing message and you’ve got the same hardware with a brand new look and feel.
    2. IPad stands and touchscreen monitors are still an exceptional way to add technology to your booth space.
    3. Kiosks can add a different look and feel to your booth, especially when they are added to a  booth space with esthetics and function in mind.
    4. Counters are functional, but are also visually-appealing when you wrap them with a stunning graphic or have them light up.
    5. Custom flooring is a nice way to enhance your booth space and helps provide added comfort for your exhibitors.
    6. Furniture to fit your booth space can invite attendees in, and gives a booth space a warm and welcoming feel. There are a variety of options that are intended to be both functional or eye-catching.
    7. For a complete list of the “window dressings” GraphiColor Exhbits offers, see our accessories page.
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We’re proud to offer free exhibit design and consultation services to our clients. Our team of talented professionals can assist you with planning and executing the perfect trade show booth and display.

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