April 20, 2017 | Lorna MacKenzie | We <3 Michigan
“One thing about Detroiters – we like to drive our cars”. I heard that in a client meeting, and it stuck with me. He wasn’t referring to the reason we lack mass transit in our area. He was talking about driving a car for the sheer joy of it. I have to agree. That’s not […]
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April 6, 2017 | Lorna MacKenzie | Successful Exhibiting, Technology
I recently attended ExhibitorLive 2017, the trade show for those of us who either buy exhibits or provide those exhibits, along with suppliers of everything from flooring to electronic wizardry. Some take-a-ways from this year’s show: I saw a lot more AV companies showing 4G monitors, monitor walls, and LED walls than ever before, and […]
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November 15, 2016 | Lorna MacKenzie | Trade Show Tips
Now that you have chosen the right show to exhibit and highlight your business, there are a few things you will want consider. The following is intended as a guideline or checklist for exhibition organizers. This is a starting point, so you may want to also add a few things you’ve learned along the way. […]
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December 1, 2015 | Krista Heilman | For YOU
The holiday season has officially arrived (whether we are ready for it or not), and the team at GraphiColor is particularly excited about today: Tuesday December 1, 2015 #GIVINGTUESDAY Now in its fourth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Observed on the Tuesday following […]
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November 4, 2015 | Krista Heilman | Face-to-Face Marketing
On September 29th, GraphiColor Exhibits had the opportunity to exhibit at the 2015 Great Lakes Women’s Business Conference that was held at the Suburban Collection Showcase in Novi, MI. The event was immeasurable in value, proven by the inspirational women business owners that we were fortunate to connect with. One of these inspiring women was […]
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October 20, 2015 | Krista Heilman | Successful Exhibiting
Oct 15, 2015 | Livonia, MI Anita Mitzel, President, GraphiColor Exhibits, will be one of the presenters. She is teaming up with Jay Burkette, Vice President ExpoDisplays and past president of the Exhibit Producers and Designers Association. Together they will share best practices to achieve exhibiting success on the trade show floor and beyond, during […]
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August 18, 2015 | Krista Heilman | Successful Exhibiting
A few weeks ago, we published an article titled, “Have you read your Exhibitor Services Manual?” where we talked about how the manual is so important to read and go over because it contains crucial information to assist you in your planning for your event. The following week, we went all the way to the […]
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August 4, 2015 | Krista Heilman | We <3 Michigan
We may have mentioned this in the past, but it cannot be stressed enough how much… We <3 Michigan GraphiColor opened its doors over 30 years ago and proudly remains in southeastern Michigan today! We can’t sing enough praises of ‘America’s High Five,’ and we love when we find articles written that spotlight on […]
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July 29, 2015 | Krista Heilman | For YOU
…can be a process so frustrating that you want to pull your hair out! Whether you are less than thrilled with your current supplier, or you are looking to expand your marketing efforts by attending your first trade show, searching for the right exhibiting partner is not an easy task. Long before you begin the […]
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July 22, 2015 | Krista Heilman | Successful Exhibiting
Picture this scenario: Your company has decided to register for an exhibiting event. You’ve researched details on the event and decided on a budget. You’ve decided what booth size and location will be best with the budget you’ve set, and the goals you want to accomplish. You’ve submitted your contract and were assigned your official […]
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