Last year we published a blog entitled, “10 impressive statistics to back your trade show marketing program”. You can revisit those statistics by pulling up that blog post, here. While trade shows remain #1 in business-to-business marketing spend to support sales beating out specialty publications, internet, promotions, and PR respectively, we wanted to update some […]
With the Fourth of July less than a week away, it has got us thinking about traditions. Like, maybe you take a vacation with your family every year over the fourth weekend. Or, maybe you’re crashing a friend’s barbeque or catching your city’s fireworks. Whatever your plans are, most likely they are similar to […]
Twitter is a noisy, cluttered party, and you’re just one in millions trying to be heard. So how, and why, and again – how? It boils down to having a Twitter strategy. Tweeting random content irregularly is not going to earn you any listeners. 1. Have a Twitter Strategy You should actively be tweeting before, […]
Have you ever wondered how much it costs to have a trade show display? Trade shows can be highly effective platforms to showcase your products or services, connect with potential customers, and expand your business reach. However, it’s essential to understand the various costs involved in participating in a trade show to ensure a […]
Think back to those crazy days when you tried to get a date by using some kind of cheesy pick-up line. Those pick-up lines aren’t what you should be looking to use at your next trade show, but the strategy behind them remains relevant. You need an opening line, a hook, to grab a passing […]
It might sound weird, but you should design your trade show booth display like you would a billboard and not like a brochure. Whether you’re exhibiting in a 10×10 booth space with a pop-up display, or a 30×30 with an elaborate MultiQuad display system, your display is your own personal Van Gogh. Your trade show […]
Working a trade show is no small feat. Your company has invested hundreds to thousands of dollars for your staff to be there, and your boss expects success in the form of qualified leads and eventual sales. To ensure you’re meeting – even exceeding – expectations, there are 2 things you should start doing at […]
We’re celebrating thirty years this year, and we want to share our knowledge of successful exhibiting practices with anyone who might need a boost in their trade show program. We try to do this already by curbing our content and focusing on successful exhibiting strategies. In order to make sure we’re still on topic and […]
Why is effective exhibit design so important, anyway? You only have 3-5 seconds to grab the attention of attendees as they cruise the trade show floor. This is not a big window of time! Your trade show display must demand attention, communicate your company’s message, showcase your products or services and entice the audience […]
So by now you have, hopefully, adopted some kind of social media plan into your overall trade show program, right? There are a million helpful articles out there to offer guidance if you haven’t gotten started yet, but the main thing is that you get started. Ultimately, investing in social media can impact your trade […]