After two years of solitary confinement, trade shows are coming back strong. People are craving a personal and authentic experience, including your prospects and customers, and trade shows are one of the best ways to connect with them. Because of this, it’s essential that you include trade shows as part of your brand promotion strategy. […]
The COVID pandemic may be finally showing signs of ending…or maybe not. Although no one can be sure of what might be lurking in the future, there are three things that are certain: one, the public has come to expect health precautions to be in place; two, people are resuming their normal lives; and three, […]
It’s been proven time and again that exhibiting your wares at a trade show is one of the most effective ways to grow your business and your brand. But, your competitors know this too, so you’ll have a lot of rivals at any show. The secret to gaining an edge lies in your trade show […]
Are you considering exhibiting at a trade show? When you consider all that goes into trade show planning–space rental, exhibit design and purchase, graphics and promotional materials–justifying the expenses may feel like a daunting task. However, we have a few tips for how you can get the best trade show ROI, while putting both your […]
Planning a booth for a trade show is an exciting experience and opportunity for your business, but it can also be overwhelming with so much to plan and do. What is the number one thing to keep in mind? Start your trade show planning early! Many trade show experts recommend starting your preparation a year […]
A few weeks ago, we published an article titled, “Have you read your Exhibitor Services Manual?” where we talked about how the manual is so important to read and go over because it contains crucial information to assist you in your planning for your event. The following week, we went all the way to the […]
We may have mentioned this in the past, but it cannot be stressed enough how much… We <3 Michigan GraphiColor opened its doors over 30 years ago and proudly remains in southeastern Michigan today! We can’t sing enough praises of ‘America’s High Five,’ and we love when we find articles written that spotlight on […]
…can be a process so frustrating that you want to pull your hair out! Whether you are less than thrilled with your current supplier, or you are looking to expand your marketing efforts by attending your first trade show, searching for the right exhibiting partner is not an easy task. Long before you begin the […]
To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]
Why is effective exhibit design so important, anyway? You only have 3-5 seconds to grab the attention of attendees as they cruise the trade show floor. This is not a big window of time! Your trade show display must demand attention, communicate your company’s message, showcase your products or services and entice the audience […]