If you’re attending a trade show or event, having an expo display is a must. An expo display is a booth, structure, or panel that highlights who you are and what you offer to your target audience. Essentially, it’s how you make your first impression, engage with prospects, and grow brand awareness. Although expo displays […]
Trade show exhibits are designed to showcase your company’s products and services. It is an effective way to both promote new offerings to customers and raise brand awareness. When designing trade show booths, there are a lot of factors to consider, including costs, new technology, the design itself, and whether or not a rental is […]
No matter where you may be on your trade show journey, sooner or later you’re going to have to make a crucial decision: should you buy your trade show exhibit booths or rent them? Making that decision will require you to consider many different factors beyond just cost. It involves envisioning where your business will […]
Trade show season has just started. If you’re new to trade shows, or trying to reinvent your image after a hiatus, now is the time to seriously think about your trade show displays. The effectiveness of your exhibit is the key to success. No matter what type of show you attend this year, you’re bound […]
After two years of solitary confinement, trade shows are coming back strong. People are craving a personal and authentic experience, including your prospects and customers, and trade shows are one of the best ways to connect with them. Because of this, it’s essential that you include trade shows as part of your brand promotion strategy. […]
It’s been a long two years, but things are finally starting to get back to normal. Trade shows are coming back strong, which means that now is the time to get your exhibit design elements together and ready to go. It’s no secret that imagination and creativity will get you far, but planning an effective […]
The COVID pandemic may be finally showing signs of ending…or maybe not. Although no one can be sure of what might be lurking in the future, there are three things that are certain: one, the public has come to expect health precautions to be in place; two, people are resuming their normal lives; and three, […]
It’s been proven time and again that exhibiting your wares at a trade show is one of the most effective ways to grow your business and your brand. But, your competitors know this too, so you’ll have a lot of rivals at any show. The secret to gaining an edge lies in your trade show […]
Are you considering exhibiting at a trade show? When you consider all that goes into trade show planning–space rental, exhibit design and purchase, graphics and promotional materials–justifying the expenses may feel like a daunting task. However, we have a few tips for how you can get the best trade show ROI, while putting both your […]
Did you know that the average trade show attendee takes three seconds to evaluate whether or not they’re interested in visiting your tradeshow booths? That doesn’t leave much room for error. Check out these trade show booth design best practices to make sure your exhibit draws–and keeps–trade show guests. Trade Show Booth Design Tips That Will […]