Like anything else, you need to have a plan set in motion, a strategy, before beginning. You wouldn’t wing a company event, would you? We hope not! Trade shows are no different, and they can cost thousands, sometimes hundreds of thousands of dollars, to pull off – “winging” them is not an option. Now, or […]
What the heck are “life hacks”? Well, simply put – they’re a low-budget and often “MacGyver-like” solution to time-management and efficiency. They take things and re-purpose them into something else or for use with something else. Don’t worry if you’re still drawing a blank, the pictures below will make it click for you. So these […]
In general, we could populate an entire list with attributes associated to successful leaders. Consider your own qualities. Are you friendly, conversational, personable? When networking, do people flock to you? Do they shy away because you’re giving off the “back off” vibe, unknowingly of course? Have you ever stopped to think about what traits are […]
It’s true! Last month was my first time exhibiting in a trade show. I’ve heard everything from, “what an exciting industry to join,” to, “get out while you still can,” haha. As the newest member to join the team of GraphiColor Exhibits, a proud Woman-Owned Trade show display and exhibit design company, I attended the […]
Shhh! Trade show theft is often the white elephant in the room. Despite exhibitors’ best efforts, it can still exist, and no one wants to think about it, much less talk about it. As an exhibitor, you’ve probably asked some version of this question: “What’s security like on the trade show floor?” Oh, it’s great! […]
Ask a business owner what it’s like to be successful and they’ll tell you it’s rewarding, but tough! Between competition, economic pitfalls, social media changing the marketing and advertising scene, and consumers becoming influencers with big, loud voices… it can sometimes feel like you’re constantly fighting for it. Trade shows are a great opportunity to […]
All together now, YES! According to Exhibit Surveys Inc.’s annual Trade Show Trends report, exhibitors should be busy (cheering!) and planning their trade show schedule after seeing a significant industry bounce back in 2012. Sales drive business and 84% of attendees walking the trade show floor can influence the purchasing decision-maker or are the purchasing […]
I’ve been particularly interested in Jeopardy lately. I’ll admit, I often turn on the show while folding laundry or cleaning up after dinner, but I always especially like to tune in during “Kid’s Week”, as I can come up with many more correct “Questions” than during the regularly scheduled program. I happened to be watching […]
I recently attended a trade show and I was not surprised when I saw the increase of technology being used in booth after booth. In addition to both regular and touchscreen monitors, I noticed a strong presence of iPads. They were practically flooding the show floor! I saw them being used as Kiosks and lead […]
You can successfully drive attendance to your trade show booth — and reap the rewards of your efforts with new customers and a spike in sales. How? By avoiding the single biggest mistake that most businesses make before appearing at a trade show: they fail to prepare initiatives that must occur before, during and after […]