Now that you have chosen the right show to exhibit and highlight your business, there are a few things you will want consider. The following is intended as a guideline or checklist for exhibition organizers. This is a starting point, so you may want to also add a few things you’ve learned along the way. […]
To find success with your trade show experience, it is not only crucial that you have clear goals set for your team, but to also have an in-depth and thorough understanding of the entire exhibition process. It takes detailed planning of how your exhibit space will function at the show, and sharp execution to ensure […]
We talk a lot about your goals for the trade show, using terms like lead generation and ROI and engagement. Sometimes, you have goals set but aren’t quite sure how to get there. Today, we’re going to talk about that. Previously, Anita has discussed return on objectives over return on investment. Setting solid trade show […]
Think about the last cause that you donated money to. I don’t mean the same charity that you faithfully donate $100 a year to, or the Girl Scout cookie binge that you went on when you saw the girls hanging out by the grocery store. I mean a cause that really captured your heart and […]
For this blog post we turn the pen over to our fearless leader, Anita Mitzel. Welcome, Anita! Take it away: Now that January is almost behind us, it is a good time to reflect on the highlights of last year, 2014. First, GraphiColor celebrated the milestone of being in business for 30 years. It is […]
Recently, GraphiColor President Anita Mitzel spoke at an Automation Alley training session. She spoke about a variety of trade show training topics, and we’ll be covering some of those in future blog posts, but today we’re going to discuss listening versus talking on the show floor. When was the last time you walked through a […]
The show was a huge success, and your custom trade show display (created by none other thanGraphiColor Exhibits) was a smashing hit, generating tons of booth traffic! Now you have a bunch of new, qualified leads. That’s terrific, but what’s next? What if they’re still shopping, and not quite ready to shift to purchasing? You could give […]
The last few weeks we’ve talked about getting young new hires on board with working the trade show floor. Today, we want to talk about ways to get your new hires on board with your company’s trade show goals. Traditionally, how companies shared their goals was dependent upon the company culture, and this is an […]
Last week we talked about the fantastic energy that a young new hire can bring to your exhibiting program, and how to harness and train that energy to bring about the best results for your company. As an established company, it may have been awhile since you’ve brought new hires onto the trade show floor, […]
Young hires just out of college are great. They’re full of energy and often have tons of great ideas. The downside is that this generation have spent most of their time being able to be online, on demand. They’ve learned about social media, and blogging, and digital marketing, but know next to nothing about the […]