Why is effective exhibit design so important, anyway? You only have 3-5 seconds to grab the attention of attendees as they cruise the trade show floor. This is not a big window of time! Your trade show display must demand attention, communicate your company’s message, showcase your products or services and entice the audience […]
The lack of creative time is a frequent topic of conversation amongst our friends who work at Detroit agencies, marketing firms, film production companies and graphic design firms. The process of design takes time. You’ve heard the expression, “Rome wasn’t built in a day.” Well, your trade show display can’t be either! A well-crafted booth […]
We don’t usually write something to toot our own horn, but we’re excited to toot it for this trade show booth display: the MultiQuad display system! Okay, okay, let’s back up. You know, start at the beginning. We have a fabulous client, ND Industries, Inc, and they came to us with a problem. After nine […]
You’ve always been ready to start exhibiting at trade shows, you just didn’t know it. Trade shows provide a unique opportunity for businesses. Thanks to MarketingProfs and Act-On, in a survey of more than 19,000 North American marketers one of the top two marketing activities contributing to the sales pipeline is Tradeshows and Events at […]
C.S. Lewis once said, “Failures are the finger posts on the road to achievement.” And while that’s true, we’re hoping we can save you a few hurdles so you’re off and running towards trade show success. There are no magic shortcuts to successful exhibiting; it’s a journey you have to dedicate yourself to. And while […]
Isn’t January the time when everyone plans on adopting new routines for the New Year? Such as actually using that planner or calendar, and adopting new ways to stay more organized? Planning ahead definitely has its benefits; one being saving you time later, when it’s most precious. Say, on the show floor. Every trade show […]
Using social media before, during and after your trade show presents you with a unique opportunity to have targeted and specific conversations, real-time, with prospects and clients. Social media can have a big impact on your ROI. We definitely believe in using social media as part of your trade show marketing plan, and here’s a […]
Like anything else, you need to have a plan set in motion, a strategy, before beginning. You wouldn’t wing a company event, would you? We hope not! Trade shows are no different, and they can cost thousands, sometimes hundreds of thousands of dollars, to pull off – “winging” them is not an option. Now, or […]
What the heck are “life hacks”? Well, simply put – they’re a low-budget and often “MacGyver-like” solution to time-management and efficiency. They take things and re-purpose them into something else or for use with something else. Don’t worry if you’re still drawing a blank, the pictures below will make it click for you. So these […]
If your company tends to exhibit in smaller booth spaces, your trade show display graphics are of the utmost importance. Booth graphics need to be both eye catching and effective, and get your message and brand across to the attendee in the 3-5 seconds it takes them to glance over your booth on the show […]