Trade Show Tips
December 2, 2014 | Krista Heilman | Staff, Successful Exhibiting, Technology, Trade Show Tips
Last week we talked about the fantastic energy that a young new hire can bring to your exhibiting program, and how to harness and train that energy to bring about the best results for your company. As an established company, it may have been awhile since you’ve brought new hires onto the trade show floor, […]
Tags: new hires, trade show tips, Training
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November 25, 2014 | Krista Heilman | Staff, Successful Exhibiting, Trade Show Tips
Young hires just out of college are great. They’re full of energy and often have tons of great ideas. The downside is that this generation have spent most of their time being able to be online, on demand. They’ve learned about social media, and blogging, and digital marketing, but know next to nothing about the […]
Tags: new hires
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November 11, 2014 | Krista Heilman | Successful Exhibiting, Technology, Trade Show Tips
How important is your vendor internet connection, and what are you willing to do to keep it functional? In October, 2014, the FCC fined Marriott International $600,000 for intentionally blocking wi-fi in their conference room at the Gaylord Opryland Hotel in Nashville. According to the FCC statements, employees would use a “jamming device” to […]
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November 4, 2014 | Krista Heilman | Successful Exhibiting, Technology, Trade Show Tips
Technology in your booth space is an important component for successful exhibiting in that it can drive engagement and create a memorable booth experience. Earlier this year GES released their 2014 Trend Tracker which provides a checklist of 50 of the top trade show industry trends. While the full report covers different aspects of the […]
Tags: 3D Printing, Charging Devices, Living Social Walls, Technology Trends, trade show tips, trade show trends
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October 9, 2014 | Krista Heilman | Successful Exhibiting, Trade Show Tips
While the main objective of exhibiting at a trade show may be to generate qualified leads and boost sales, have you ever considered that a trade show is a prime place to check out your competition? Busy trade shows are bustling with attendees, demonstrations, product giveaways and more! It’s likely your competitors are in the […]
Tags: competative intelligence, generating leads, trade show competition, trade show leads, trade show tips
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August 25, 2014 | Krista Heilman | Successful Exhibiting, Trade Show Tips
Having a more successful show can really be as easy as aligning your sales team and effectively using your time and space to reach your prospects. Knowing what you want to achieve before ever heading to the show is key. Our booth staff checklist can help your team put their best foot forward on the […]
Tags: booth staff checklist, booth staff training, trade show booth staff, training your trade show booth staff
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August 12, 2014 | Krista Heilman | Modular Displays, Successful Exhibiting, Trade Show Tips
David Holladay, with our good friends at ExpoDisplays, recently published a blog entitled 5 Reasons to use professional Install/Dismantle Firms. We thought it was such good advice that it was certainly worth sharing, as is, with you. To read the post by David, continue reading below as we’ve copied it for you. 5 Reasons to […]
Tags: help setting up your trade show display, hiring trade show labor, I&D firms, install and dismantle firms, trade show labor
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July 9, 2014 | Krista Heilman | Successful Exhibiting, Trade Show Tips
If you’ve been with us long, you know that we try to provide different kinds of trade show help for you to use in your trade show program. From tips to designing your new beautiful trade show display, giving your old trade show display a facelift, effective training for your booth-staffers, social media marketing for […]
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June 26, 2014 | Krista Heilman | Trade Show Tips
With the Fourth of July less than a week away, it has got us thinking about traditions. Like, maybe you take a vacation with your family every year over the fourth weekend. Or, maybe you’re crashing a friend’s barbeque or catching your city’s fireworks. Whatever your plans are, most likely they are similar to […]
Tags: Fourth of July Traditions, trade show displays Michigan, Trade Show Traditions, Trade Shows Michigan
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May 27, 2014 | Krista Heilman | Successful Exhibiting, Trade Show Tips
Think back to those crazy days when you tried to get a date by using some kind of cheesy pick-up line. Those pick-up lines aren’t what you should be looking to use at your next trade show, but the strategy behind them remains relevant. You need an opening line, a hook, to grab a passing […]
Tags: 10 effective pickup lines, trade show marketing, trade show pickup lines
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